Workday
Principal Product Marketing Manager, Payroll
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Principal Product Marketing Manager, Payroll – Workday
A Brighter Future for Work
Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, Workday is shaping the future of work so teams can reach their potential and focus on what matters most.
From day one, you’ll feel it—not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We tackle big challenges with bold ideas and genuine care. We’re looking for curious minds and courageous collaborators who bring sun-drenched optimism and drive.
Wherever you fit—building smarter solutions, supporting customers, or creating a space where everyone belongs—you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, and a company invested in you for the long haul.
If you want to inspire a brighter work day—for yourself and everyone else—you’ve found the right place.
About the Team
The Workforce Management and Payroll Product Marketing team is responsible for strategically representing Workday’s workforce management and payroll products globally. We:
- Lead differentiated positioning with prospects, customers, and analysts
- Ensure field teams are equipped to tell a clear, compelling story
- Focus on launching new offerings aligned with our agentic AI vision and expanding global coverage
- Drive alignment across all payroll go-to-market (GTM) teams
We value honesty, collaboration, and high-quality work, while having fun as connectors between product, marketing, and sales to deliver real impact.
About the Role
As the Principal Product Marketing Manager, Payroll, you will facilitate the GTM strategy for our payroll products, with a focus on launching our latest AI innovations. You will translate our agentic and AI-enabled payroll vision into practical value for global buyers.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
- Evolve market and competitor research, leveraging AI-driven insights to inform real-time GTM recommendations and messaging pivots.
- Research and analyze competitor and market dynamics, applying findings to messaging and GTM recommendations.
- Partner with Product and Sales to articulate how Workday’s AI and automation capabilities solve traditional payroll complexities.
- Facilitate the creation of presentations, programs, marketing assets, and sales materials tailored to buyer audiences, analysts, and influencers.
- Ensure go-to-market strategies and plans deliver high impact in alignment with integrated marketing teams.
About You
Basic Qualifications
- 8+ years of experience in B2B SaaS product marketing, with a proven ability to lead complex portfolios such as HCM or Payroll.
- Expertise in building trusted relationships with senior leaders and driving alignment across a matrixed, global organization.
- Ability to simplify intricate concepts into clear, differentiated narratives, emphasizing the shift from manual processing to automated, "agentic" workflows.
- Skills to explain product features in non-technical terms.
Other Qualifications
- Experience with global payroll software, services, or aggregators, ideally in sales, marketing, or a related capacity.
- Proven ability to navigate multi-country payroll complexities and understand buyer challenges.
- Track record of optimizing marketing processes, particularly through the adoption of AI tools to improve team efficiency.
- Highly confident public speaker, capable of serving as a primary product evangelist with:
- Executives
- Industry analysts
- Large audiences at marquee events
Workday Pay Transparency Statement (EU Locations Only)
Get help with your application
Your very own career expert that helps elevate your application to the next level.
The base salary range below is applicable to this position. Compensation is determined based on objective criteria such as experience, skills, qualifications, location, and business needs.
- Ireland (€96,000 - €144,000 per year)
This role may also include:
- Workday Bonus Plan
- Role-specific commission/bonus
- Annual refresh stock grants awarded by Workday Inc.
Our Approach to Flexible Work
With Flex Work, we combine the best of both worlds: in-person collaboration and remote flexibility. Here’s how it works:
- Minimum 50% in-office/on-site per quarter (in office, with customers, prospects, or partners—depending on your role).
- Flexibility to design a schedule that balances business needs, team alignment, and personal preferences while ensuring meaningful in-person connection.
- Remote roles also enjoy opportunities to gather in-office for key moments.
Equality, Inclusion & Fair Opportunity
Workday is an Equal Opportunity Employer, committed to:
- Providing an accessible and inclusive hiring experience for all candidates.
- Considering applicants without regard to age, ancestry, color, gender (including pregnancy/maternity-related conditions), gender identity/expression, genetic information, marital status, medical condition, mental/physical disability, national origin, religion (or lack thereof), sexual orientation, veteran/military status, or any other characteristic protected by law.
Fair Chance Policy: Applicants with arrest or conviction records will be considered, in compliance with local and federal laws.
Accommodations: If you require assistance or an accommodation during the hiring process, please contact accommodations@workday.com.
🌟 Join our Talent Community to stay updated on Workday opportunities.Connect here.
Visit our Career Site to learn more.
At Workday, your journey starts here—brighter.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location