Betsi Cadwaladr University Health Board
Principal Public Health Intelligence Specialist in PHM

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Principal Public Health Intelligence Specialist in Population Health Management
Job Overview
An exciting opportunity has arisen for Betsi Cadwaladr University Health Board (BCUHB) to appoint to a senior position within the Public Health Directorate.
The Principal Public Health Intelligence Specialist in Population Health Management (PHM) will play a critical role in driving forward a PHM Programme within the Public Health Intelligence, Research & Evaluation Programme in the Public Health Directorate, working closely with the Digital, Data, and Technology (DDaT) Directorate.
This programme aims to develop a PHM system that will lead to demonstrable improved population health outcomes, maximising the total resource allocation as a Health Board and working across a wide range of stakeholders, organisations, delivery agents, and partnerships, in order to benefit communities.
Main Duties
The postholder will:
- Lead, on behalf of the Consultant in Public Health and the Assistant Director - Data, Intelligence & Insight (DI&I), the development and implementation of a whole system approach to Population Health Management (PHM), leading a team across the Public Health and DDaT Directorates.
- Work with data from across primary, secondary, and care sectors, as well as data on wider determinants of health, to:
- Undertake segmentation modelling
- Perform risk stratification
- Conduct analysis of full patient pathways
- Identify and monitor health inequalities
- Collaborate with stakeholders across health and care to:
- Use linked data to tailor care provision
- Identify people who would benefit most from proactive intervention
- Tailor services to best meet population needs
- Have experience in developing information systems and new information solutions, along with outstanding negotiation and motivational skills.
- Meet national standards in population health management, improvement, assurance, and scrutiny of information and data/utilisation capability.
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Welsh Language Requirement: The ability to speak Welsh is desirable for this post. Applications submitted in either English or Welsh are equally welcome.
About Working for BCUHB
Join Betsi Cadwaladr University Health Board, the largest health organisation in Wales, serving a population of around 700,000 across North Wales. BCUHB delivers primary, community, mental health, acute, and elective services with a commitment to growth, equality, and diversity.
Benefits include:
- Engaged leadership at all levels
- Opportunities to align with the Organisational Values and the ‘Proud to Lead’ competence framework
- Support under the Disability Confident Employer scheme
- Rolling opportunities for career advancement, training, and development
If you relish a challenge, have a passion to help others, or simply seek a fresh start, this could be your next career move.
Detailed Job Description and Responsibilities
For the full Job Description and Person Specification, please see the attached supporting documents or click Apply now.
Person Specification
Qualifications and Knowledge
Essential criteria:
- A Masters degree or equivalent experience in a highly relevant domain such as:
- Data analysis (e.g., Mathematics, Physics, Economics),
- Operational Research,
- Statistics, or
- Social Research.
- Specialist knowledge of healthcare/public health/providing for and managing population health, acquired through degree or equivalent experience/training.
- Use of analytical techniques, including:
- Supervised and unsupervised machine learning algorithms (e.g., regression modelling, decision trees, classification).
- Knowledge of how linked data can be used to improve health and an understanding of principles and approaches to data linkage.


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Skills and Attributes
Essential criteria:
- High-level analytical and problem-solving skills, with the ability to:
- Analyse highly complex data/information/problems.
- Make judgements and draw conclusions.
- Strong communication skills, both written and verbal, including:
- Providing and receiving highly complex, sensitive information.
- Using persuasion, influencing, and negotiation with individuals and groups/stakeholders.
- Ability to apply data to inform resources, service development, or policy strategy.
Experience
Essential criteria:
- Extensive experience and a successful track record in public health intelligence.
- Proven experience of working in a management/leadership role related to providing analyses for health and care services or health and care policy.
- Experience in analysing and interpreting complex data and information, including an understanding of data ethics, governance, state guidance, and guidance.
- Experience of partnership working and the ability to:
- Develop effective and sustainable relationships across teams.
- Build consensus with key individuals and organisations.
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