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The Role
This is a genuinely senior, function-defining position — not another QA management title. As Principal SDET, you'd own the entire quality engineering strategy across web, mobile, ERP, and cloud/on-premise infrastructure, working hand-in-hand with engineering, DevOps, and product to embed automation-first testing at every level. You'd architect the test frameworks, define the KPIs that measure release confidence, and build the CI/CD-integrated testing culture that lets the business ship faster without sacrificing quality. Reporting into the Director of Software Engineering, this is a genuine seat at the leadership table — someone shaping how an entire engineering organisation thinks about quality, not just running a test team.
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The Person
We're looking for someone who can operate at two very different altitudes at once: hands-on enough to design and build scalable test automation frameworks (Playwright, Cypress, Selenium, or similar), yet senior enough to set strategy, influence engineering culture, and communicate quality risk clearly to non-technical stakeholders. The standout differentiator is ERP testing experience — genuinely rare paired with strong modern automation leadership, since most senior automation leaders come from pure web/app backgrounds. This is someone who's already led a QA or test engineering function, built and mentored a team, and driven measurable improvements in coverage, defect leakage, or release speed — not just contributed to someone else's strategy.
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The Brand
This is a well-established, instantly recognisable UK retail brand operating at real omnichannel scale — physical stores, e-commerce, and a technology estate spanning legacy ERP systems through to modern cloud infrastructure. It's a business investing seriously in engineering maturity right now, treating quality as a genuine strategic priority rather than an afterthought bolted onto delivery. For the right person, it's a chance to shape how a fast-paced, well-known retail environment builds and ships technology — with real visibility and real influence over outcomes customers actually experience.
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