The Big Bakes
Private Events Sales Executive
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Private Events Sales Executive
Sales Executive (Private Events) – Permanent
Location: Can be remote, or hybrid working (3 days/week at East London office) Hours: Full time (40 hours/week) Salary: £29,000 per annum + commission
About The Big Bakes
We're The Big Bakes, the UK’s No.1 baking experience, and we’re on the rise! With award-winning venues across London, Manchester, Birmingham, and Liverpool (and more on the way), we turn ordinary moments into unforgettable experiences.
From corporate team-building to birthday celebrations and brand activations, our private events are at the heart of what we do. As we grow, we’re looking for a driven, ambitious Sales Executive to help us sell out our venues with the most brilliant private events in the country.
The Role
You’ll join our Private Events sales team, supporting the Private Events Sales Lead in converting inbound enquiries and proactively generating B2B private event bookings across the UK.
This is the perfect role for a genuine hunter who loves the thrill of closing a deal, enjoys making clients happy, and is passionate about turning events into amazing experiences—with a cherry on top!
You’ll have clear targets, a structured commission scheme, and the full team support you need to succeed.
Key Responsibilities
Lead Generation & Conversion
- Proactively identify and develop new B2B sales opportunities, covering corporate team-building, large-scale private events, and more.
- Convert inbound enquiries quickly and efficiently, guiding clients seamlessly through the booking process with warmth and expertise.
- Build and maintain a healthy sales pipeline, tracking activity and accurately forecasting future bookings.
- Work towards structured weekly and monthly sales targets, focusing on booking volume and revenue growth.
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Client Relationships
- Build strong, lasting relationships with corporate clients, event planners, and bookers, positioning The Big Bakes as their go-to for baking joy.
- Deliver outstanding client communication at every stage—from first contact to confirmed booking.
- Encourage repeat business and referrals by exceeding expectations at every turn.
Team Collaboration
- Work closely with the Private Events Sales Lead to align on strategy, share insights, and ensure no lead goes cold.
- Collaborate with events and venue teams to ensure every booking results in an exceptional client experience.
- Contribute to team reviews, sharing best practices and offering continuous improvement.
Targets & Commission
This role rewards high performance with:
- A £29,000 base salary.
- Commission tied to personal closed bookings—the more you sell, the more you earn.
- Clear activity and revenue targets, so you always know exactly what you’re working towards.
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Who You Are
✔ Proven sales experience – You’ve got the chops to generate leads, nurture relationships, and close deals efficiently.
✔ Hungry for success – You’re ambitious, targets-driven, and genuinely motivated by performance.
✔ A brilliant communicator – Confident on the phone, polished in emails, and charismatic in person.
✔ Self-motivated & organised – You manage your own pipeline without needing constant supervision.
✔ Events/hospitality/B2B sales experience a plus – But if you’ve got sales fire in your belly, that’s what matters most.
✔ Passionate about making events unforgettable – You understand what it takes to deliver joyful, show-stopping experiences.
Why You’ll Love Working With Us
✅ Sell something exciting – Private events make a real impact. ✅ Energising team culture – We celebrate wins and reward hard work. ✅ Unlimited earning potential – Your commission grows with your wins. ✅ Perks that matter – Free event tickets + 50% staff discount. ✅ Cake (of course!) – Because we love baking as much as you do.
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