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Producer
Role purpose
To lead the planning, coordination and delivery of all content production across Abbott Lyon.
The Producer is responsible for turning creative concepts into executed content, ensuring campaign, social and eCommerce shoots are delivered efficiently, on time and to the highest standard.
Operating at the centre of Creative, Brand and Ecommerce, this role owns the production process from brief through to final asset delivery. They are responsible for building production plans, coordinating resources, managing shoot logistics and ensuring teams have everything they need to deliver exceptional content at pace.
This role is the engine room behind content production, bringing structure, organisation and accountability to a fast-moving creative environment.
Key responsibilities and accountabilities
Production ownership
- Own the end-to-end production of campaign, social and eCommerce content shoots
- Translate creative briefs into clear production plans, timelines and deliverables
- Build and manage production schedules, shoot calendars and critical paths
- Ensure all shoots are planned, resourced and executed effectively
- Identify risks, dependencies and potential delays before they impact delivery
- Drive projects forward and maintain momentum across multiple concurrent productions
Shoot planning & delivery
- Lead all operational planning required to deliver successful content shoots
- Coordinate locations, suppliers, freelancers, talent, travel and equipment
- Produce call sheets, shoot schedules and production documentation
- Manage on-set operations to ensure shoots run efficiently and to plan
- Ensure production activity remains aligned to business priorities and launch deadlines
- Act as the key point of contact throughout the production process
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Creative operations
- Bring structure, visibility and accountability to content production activity
- Maintain clear oversight of all content projects and production timelines
- Ensure stakeholders understand priorities, deadlines and dependencies
- Drive consistency across planning, communication and production processes
- Continuously improve ways of working to increase efficiency, output and delivery quality
Product, styling & shoot readiness
- Work closely with the Styling & Production Assistant to ensure all products are prepared and available for shoots
- Coordinate product requirements across campaign, social and eCommerce content production
- Ensure styling, product and shoot requirements are planned in line with production schedules
- Maintain visibility of product needs across upcoming shoots and launch activity
- Resolve issues that could impact shoot readiness or delivery timelines
Supplier & budget management
- Manage relationships with photographers, stylists, models, agencies and freelance resource
- Source and coordinate external suppliers where required
- Track production spend and support effective budget management
- Ensure suppliers are aligned, prepared and delivering against expectations
Cross-functional collaboration
- Partner closely with Creative, Brand, Ecommerce and Marketing teams
- Align production activity with launch plans, campaign objectives and commercial priorities
- Build strong relationships across the business to ensure efficient delivery
- Act as the central point of coordination for all production activity
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Knowledge, skills and experience required (must have)
- Experience managing content, campaign or creative production within a fashion, beauty, lifestyle or D2C brand
- Proven experience coordinating shoots from planning through to final delivery
- Strong project management and organisational capability
- Ability to manage multiple projects and competing priorities simultaneously
- Strong stakeholder management and communication skills
- Experience coordinating suppliers, freelancers and external partners
- High attention to detail and exceptional organisational standards
- Proactive, solutions-focused and comfortable operating in a fast-paced environment
- Able to remain calm under pressure and keep projects moving forward
What success looks like
- Campaign, social and eCommerce shoots are consistently delivered on time and to plan
- Content is delivered in line with launch deadlines and business priorities
- Production activity runs smoothly, efficiently and without unnecessary friction
- Stakeholders have confidence in production planning, communication and execution
- Risks are identified early and resolved quickly
- Creative teams can focus on producing exceptional content because production is organised and under control
- Abbott Lyon has a scalable production function capable of supporting continued growth and increasing content demands
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