SourceWhale
Product & Customer Marketing Manager
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About Us
SourceWhale is the leading AI native Recruitment Productivity Platform for increasing conversations, whilst making recruiters’ lives better through enabling them to do more with less. We integrate with everything that recruiters use day to day - CRM’s, emails, data providers etc - and with our best-in-class product, we are on a mission to be a leader in the Recruitment Technology space.
Please note - This role will be hybrid from our Shoreditch office!
Why Us?
- We’re a team of seriously talented, positive individuals and we invest heavily in our people - you won’t feel like a number here!
- We’re proud to have been named one of The Sunday Times Best Places to Work in 2025, a reflection of our commitment to building a people-first culture and supporting career growth at every level.
- This is an opportunity to join an agile tech startup that is growing faster than any other company in our space. We are completely profitable and have built an incredible product - just see our G2 reviews!
Role Description
As our Product & Customer Marketing Manager, you'll play a crucial role in shaping product positioning and driving growth across both new and existing customers.
Sitting at the intersection of Product, Customer Success, and Sales, this role blends strong product marketing instincts with a sharp focus on engaging and expanding our customer base. You’ll own how we bring our product to market, crafting compelling messaging, enabling the Sales team, and partnering closely with Product to influence roadmap and launches - while also building targeted campaigns that drive adoption, retention, and expansion within our existing customers.
As a key hire in the team, there’s significant scope to make an impact. You’ll have the opportunity to define our product narrative, establish scalable customer marketing programs, and directly influence revenue growth. This is an ideal role for someone who thrives in a cross-functional environment, enjoys both strategic thinking and hands-on execution, and is excited to build and refine marketing foundations in a high-growth setting.
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Day in the Life
Product Marketing
- Own feature and product releases end to end: customer communication, internal briefing, launch campaigns, and sales enablement
- Collaborate with the product team to translate the roadmap into clear customer-facing narratives
- Build and maintain the messaging framework by segment
- Keep positioning sharp and updated as ICP understanding evolves
- Own the competitive landscape; maintain battle cards, track competitor moves, and feed insights back into messaging
- Map the full buyer journey and ensure every stage has the right asset and message
Sales Enablement
- Produce battle cards, one-pagers, objection handling guides, outbound email sequences, and demo materials
- Work directly with the CRO and sales team
- Ensure sales is always equipped with the latest positioning and segment-specific messaging
Customer Marketing
- Design and execute retention and upsell campaigns in close collaboration with the CS team
- Build targeted campaigns to drive product adoption and expansion across the existing customer base
- Attend relevant CS calls to surface customer insights and feed them back into positioning and product marketing
- Run the customer evidence programme: case studies, testimonials, G2 reviews, reference customers
Campaign Management
- Run product and customer campaigns end to end: strategy, brief, asset production, channel activation, reporting, and iteration
- Own campaign briefs that span multiple channels and coordinate execution across multiple stakeholders
- Analyse performance post-campaign and translate findings into sharper messaging and better segmentation
- Manage launches and campaigns with the rigour of a campaign manager, not just a strategist
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Who You Are
- 4–6 years in a B2B SaaS marketing role with a strong product marketing manager foundation
- Experience taking products or features to market end to end: Proven ability to run campaigns, not just contribute to them.
- Strong sales enablement track record
- Experience working with or alongside a Customer Success team on post-sale marketing and retention campaigns
- An extreme passion for product marketing, and a “can do” mindset
- Comfortable working directly with product teams and translating technical roadmap items into customer-facing value
- AI-native: you actively use AI tools to research faster, produce better briefs, and scale output
- Strong project management. You can hold multiple workstreams without dropping quality!
- Strong analytical instincts, you make decisions from data, not intuition alone.
- Comfortable working in a small, fast-moving team
What’s In It For You
At SourceWhale, we champion a culture built on transparency, trust, and flexibility. Open communication is our norm, and everyone’s voice truly matters.
- We're committed to continuous improvement, actively seeking feedback and encouraging innovation.
- We completely understand the importance of work-life balance and offer the following benefits:
- 25 days holiday (not including public holidays).
- Macbook + any extra tech or software necessary for your role.
- Flexible business with flexible working arrangements.
- Private medical, dental & vision insurance.
- Income protection insurance.
- Employee Assistance Programme (EAP).
- Compassionate leave policy.
- Monthly social events.
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