The Citation Group
Product Director
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Product Director
Product Director – Platform & AI
Location: Wilmslow (minimum 3 days office), UK (global remit) Reports to: Group Chief Product Officer
Overview
Citation Group supports over 120,000 SMEs across the UK, Australia, New Zealand, and Canada with non-core business needs, such as HR and employment law, health & safety, ISO certification, background screening, cybersecurity, and e-learning. Their mission is to build better businesses to create a better world.
Currently, customers purchase individual solutions from their portfolio. However, their ambition is to connect these solutions into a single, intelligent platform.
- Atlas – The customer portal uniting their products.
- Unity – The single login gateway (one identity, one access point) for all Citation products. Over 40% of clients use it, but integrating the rest and improving product integration remain key product challenges for the next few years.
The next major step? Atlas.AI – an intelligent layer that will transform their offerings. Instead of requiring SMEs to use separate tools for HR, safety, and certification, Atlas.AI will:
- Understand the customer’s entire business and work across all areas.
- Anticipate risks, highlight what matters, and act on behalf of the business.
- Turn standalone solutions into a single intelligent partner, growing smarter as it scales.
This is a greenfield build—the person in this role will:
- Design, build, and deliver Atlas.AI from the ground up.
- Lead the **technical **architecture and execution of the platform layer underpinning Citation’s future.
Critically, this role owns end-to-end ownership of:
- Atlas/Unity/Ecommerce,
- Shared Design functions, and
- Product Operations (analytics, AI-native strategy, and workforce enablement).
This is one of the most consequential roles in Citation’s product organisation.
Why This Role? Why Now?
Build a Game-Changing Product
Atlas.AI marks the most ambitious strategic bet—a next-generation compliance and business-services software standard. With strategic direction shaping up, the successful candidate will:
- Define where the product and industry is going.
- Own design and delivery, transforming client experiences for 120,000+ SMEs.
- Position Citation as a leader in AI-driven business software.
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Unify the Platform (Unity)
- Unity adoption is still low (60% lagging). You will own integration of all Citation products behind a single gateway and drive scalability of Unity’s impact.
Reshape Product Work
- AI will reshape work across industries.
- You will define how Citation adapts product strategies, tools, and team enablement.
- Lead AI activation, upskilling teams, and adoption—not just theoretical experimentation.
Senior Cross-Business Strategist
- As a member of product leadership, reporting to the CPO, you’ll:
- Work across all units to align platforms, integrations, and new ways of working.
- Partner directly with product leads for each solution.
- Shape Citation’s evolution into a modern, AI-driven software enterprise.
What You’ll Be Doing
Design and Deliver Atlas.AI
- Turn strategic vision into a live product.
- Build a self-improving AI layer that delivers end-to-end business intelligence—not just disparate tools.
- Lead AI implementation from concept to scalability, ensuring it exceeds market expectations.
Steward the Atlas Platform
- Keep Unity best-in-class as a core multi-brand SSO platform.
- Drive adoption among 60%+ remaining clients via seamless integrations.
Lead Shared Design (UX/UI & Research)
- Oversee design systems, quality, and research (across HR, safety, compliance, and more).
- Ensure products maintain consistency, coherence, and high standards.
Invent AI-Native Product Operations
- Run strong product analytics, trend analysis, and insight capabilities.
- Redefine Citation’s AI-native operating model—chunking discovery, design, development, and delivery for the AI era.
- Upskill and onboard the whole product team—promoting real-world tool adoption over surface-level play.
Work横跨整个商业版图
- Bridging technical teams, commercial stakeholders, and multi-brand ownership authority.
- Drive commercial alignment with internal product leaders and investors.
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What We’re Looking For
Senior Product Leadership
- Minimum: 10+ years in product management, with Director-level experience managing multiple platforms or product lines (through and above others).
- Background: B2B (ideally SaaS serving SMEs or regulated industries).
- Track Record: Products customers truly love and scale.
Strategic and Operational Duality
- Thinker-doer dynamic. Simultaneously:
- Set bold visions and agendas.
- Translate to high-impact execution—bias toward execution.
- AI is a daily tool in your toolkit—not just hypothesis.
AI Expertise
- Hands-on AI/Generative AI builder (products, infrastructure).
- Forward-thinker on how AI fundamentally redesigns companies.
Platform Mindset
- I’m familiar stewarding digital infrastructures that serve multiple business units (e.g., identity, SSO, integrations, or ecommerce).
Design Advocate & Execution Partner
- Raised **product culture and UX/UI/R&D in past roles—leading or deepening internal functions.
Operating and Culture Shaper
- Orchestrated teams to operate in agile ways (intention + structure).
- Lights Models BAU leadership—aligns ‘how we do things’ beyond tooling.
Cross-Functional Operator
- Balance commercial acumen with technical precision.
- Comfed and operates PE-backed multi-brand environments.
What’s in It for You?
- Design and deliver Atlas.AI—a game-changing moment for modern business services.
- Full ownership of the shared platform underpinning Citation, shared design, and vibrant AI-native product operations for the team-as-whole.
- Your work reflects at the C-suite. This role holds board-relevant visibility and impact.
- Culture, ambition, and granular support for thought-leading, action-oriented people wearing many hats.
A dynamic environment known for utter focus on execution.
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