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Product Director- F1
Product Director – Formula 1 at Fanatics
About Us
Fanatics is a global leader in digital sports, empowering fans to Buy, Collect, and Bet through licensed products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.
We connect over 100 million sports fans to 900+ sports properties, 2,500 athletes and celebrities, and thousands of retail locations—includes Lids—and our 22,000 employees are dedicated to enhancing the fan experience worldwide.
The Role
The Product Director of Formula 1 spearheads the product strategy, vision, and roadmap for Fanatics Collectibles’ global F1 portfolio, including trading cards, stickers, memorabilia, and next-gen collectibles.
This is a high-impact leadership role that integrates deep product expertise, partnership management, and fan engagement to drive innovation, deliver market-leading experiences, and grow F1’s global collectibles business.
The ideal candidate has strong people leadership skills, a strategic mind, and a keen understanding of sports culture, licensing, and consumer product trends.
Key Responsibilities
Product Strategy & Leadership
- Define and execute the multi-year product roadmap for the entire F1 collectibles portfolio.
- Lead, mentor, and develop a product team—elevating thinking, execution, and cross-functional collaboration.
- Foster a culture of innovation by pushing boundaries in designs, materials, technology, and fan experiences.
- Drive organizational alignment through clear communication, storytelling, and data-driven decision-making.
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Innovation & Category Growth
- Identify emerging trends in fan engagement, technology, and product formats to shape next-gen F1 collectibles.
- Explore new digital, experiential, premium, and exclusive product categories.
- Integrate F1 storytelling (drivers, teams, races, history) into product narratives.
- Leverage Fanatics’ broader ecosystem (apparel, hardgoods, events) to cross-pollinate innovation.
Licensing, Partnerships & Relationship Management
- Serve as the senior product liaison to F1 and its ecosystem (teams, drivers, promoters, agencies).
- Build strategic relationships with executives, negotiating rights, approvals, and innovation opportunities.
- Unlock new partnerships by expanding north-south integration across teams, drivers, tech providers, and global markets.
- Ensure all licensing aligns with strategic goals, profitability, and future expansion.
Product Development & Operational Excellence
- Oversee end-to-end product development, ensuring timely, budget-compliant, high-quality execution.
- Collaborate with manufacturing, design, and supply chain to uphold feasibility, accuracy, and consistency.
- Guide autograph, relic, and memorabilia strategy—balancing value, authenticity, and differentiation.
- Maintain brand compliance, safety standards, and global regulatory adherence.
Go-To-Market, Insights & Performance
- Lead quarterly business reviews with executive stakeholders (roadmap progress, performance, opportunities).
- Partner with sales, marketing, and e-commerce to drive revenue, distribution, and product storytelling.
- Analyze consumer insights, market data, and retailer feedback to inform product decisions.
- Monitor KPIs, demand forecasts, and P&L to maximize profitability and long-term sustainability.
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Required Knowledge & Competencies
- Deep expertise in licensing models, consumer product economics, and global collectibles trends.
- First-class knowledge of Formula 1—fan culture, teams, driver dynamics, season calendar, and commercial ecosystem.
- Proven leadership with experience coaching teams and influencing senior stakeholders.
- Executive presence and ability to articulate complex ideas with clarity and persuasion.
- Ability to combine strategic vision with pragmatic execution in a fast-paced environment.
- Creative problem-solving paired with high operational discipline and meticulous attention to detail.
Qualifications
- 8–10+ years’ product management experience, ideally in consumer products, licensing, entertainment, or sports.
- Proven track record leading product teams and managing global stakeholders.
- Background developing physical products (collectibles experience is a must).
- Bachelor’s degree in business, marketing, or related field; an MBA is a plus.
- Passionate about Formula 1 and global motorsports.
Additional Notes
- Not an exhaustive list; full-time role, in-office (5 days/week).
- Subject to standard background checks.
- Fraud warning: Legitimate Fanatics offers never request payment from candidates. Always verify via careers.fanaticsinc.com.
By applying, you confirm you’ve read Fanatics’ Terms of Service and Candidate Privacy Policy.
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