Wise
Product Director - Onboarding Experience
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Product Director - Onboarding Experience
Product Lead, Onboarding (Cross-functional)
Company Description
Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world’s money.
For everyone, everywhere.
About the Role
We’re looking for a Product Lead to shape Onboarding experiences at Wise. This role will oversee three critical teams: Consumer Onboarding, Account Setup, and Account Access & Recovery.
Your mission: Ensure every new customer—personal or business—can join Wise easily, securely, and with complete clarity on how to achieve value from our products.
This is a high-impact leadership role, where you’ll work across product, engineering, design, analytics, compliance, operations, and marketing to:
- Dramatically improve conversion rates
- Eliminate drop-offs across key flows
- Build a world-class onboarding experience for millions of customers
You’ll report directly to the Onboarding & Scalable Growth Director and lead a team of talented Product Managers (PMs) across the domain.
Key Responsibilities
As the Onboarding Experiences Lead, you’ll drive cross-functional product teams responsible for:
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Consumer Account Growth
- Maximize conversion for new personal customers, ensuring they reach their first successful transaction quickly and confidently.
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Drop-off Reduction
- Eliminate drop-offs in signup, KYC, profile creation, pricing understanding, and transaction initiation flows.
- Reduce friction in significant touchpoints across the funnel.
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Account Access & Security
- Own the entire login, account recovery, and two-factor authentication (2FA) experience—one of the most sensitive and high-contact areas in our funnel.
- Strengthen security without sacrificing frictionless account recovery and access.
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User Journey Optimization
- Improve UX across complicated or regulated flows, ensuring clarity and efficiency.
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Scalability & Growth Balance
- Align growth targets with security, compliance, and operational scalability to maintain trust and efficiency.
What This Role Offers
You’ll gain the opportunity to:
✅ Make a global impact – Shape how millions of people and businesses experience Wise for the first time and ensure they fully grasp its value. ✅ Drive measurable outcomes – Own and improve key product metrics, including conversion rate, onboarding contact ratio, and 2FA cost per user. ✅ Own the UX – Have a sharp eye for detail and collaborate closely with design and research teams to deliver exceptional user journeys that raise the bar at Wise. ✅ Collaborate cross-functionally – Work with compliance, security, operations, and marketing to align on shared goals and create cohesive, unified experiences. ✅ Build and lead a high-performing team – Mentor 3–4 PMs, ensuring they prioritise ruthlessly, move quickly, and focus on impact. ✅ Lead with influence – Inspire your team & broader teams to contribute effectively, driving the mission forward through ideas, knowledge, and self-driven action.
Qualifications & Requirements
- Proven leadership in onboarding or core conversion experiences – Ideally, in a fast-growing tech company with regulated or complex flows (e.g., fintech, identity, compliance).
- End-to-end ownership of performance metrics – Experience in pushing conversion or retention goals, not just hitting delivery targets.
- UX champion with exceptional product sense – A strong ability to analyse, iterate, and deliver high-quality user experiences.
- Track record of mentoring senior PMs – Capacity to build and lead high-trust, collaborative teams.
- Cross-functional fluency – Comfort navigating compliance, legal, operations, regional, and marketing dynamics—balancing competing priorities effectively.
- Data-driven and outcome-focused – Ability to define success, keep teams aligned, and deliver measurable impact.
- Strategic yet hands-on – Can work both big-picture thinking and execution-level problem-solving.
- Clear, persuasive communication – Ability to Frame problems effectively, influence decision-making, and engage across internal and external stakeholders in written and verbal formats.
- Willingness to stretch beyond traditional PM boundaries – Not afraid to take charge, solve complex problems, and adapt—leading by example.
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Additional Information
Our Values in Action
"For everyone, everywhere." Wise is built on the belief that no one should face judgement or borders when handling money—so our global team is as diverse, equitable, and inclusive as possible.
Diverse teams empower all of us to live our values, making sure everyone at Wise feels respected, empowered, and ready to progress in their career.
Life at Wise
To explore what makes Wise a great place to work, visit Wise.Jobs.
Follow us on LinkedIn and Instagram for insights into life here!
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