AIApply
Product Growth Engineer (Virality, Referral, Product-Led Growth)
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Product Growth Engineer (Virality, Referral, Product-Led Growth)
Product Growth Engineer, Founder-Builder @AIApply
As Product Growth, your mission is simple:
Engineer growth into the product itself.
Why this role?
You’ll own every product experience that causes users to bring more users. You start by owning referrals and transforming them into a true growth engine. Collaborate with the CEO, engineering, and design teams, ship relentlessly, and leverage AI to accelerate growth beyond traditional product timelines.
Your remit expands over time to include:
- Referrals & Viral Loops
- User-Generated Content
- Social Sharing & Invite Mechanics
- Freemium Experiences
- Product-Moment Sharing
- Community Mechanics
- Unconventional Growth Experiments
You’ll build and lead the team responsible for making AIApply grow organically through its product experience.
This is a founder-builder role—distribution is fundamentally a product problem. We’re looking for someone who:
✔ Believes software should be genuinely shareable ✔ Is obsessed with consumer psychology ✔ Can instinctively design experiences that feel valuable and viral ✔ Owns Product Growth as the company scales (-eventually mentoring in Product or Growth Leadership)
What You’ll Own
🔹 Overall Growth Strategy
- Create product experiences that drive organic user acquisition
- Turn every feature into a potential distribution channel
- Build viral loops where users invite only those who could benefit
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
🔹 Referrals
- Design referral systems that feel valuable—not transactional
- Test relentlessly, rebuild from first principles
🔹 Product Virality
- Engineer experiences that grow in value when friends join
- Embed sharing organically into workflows
- Make social sharing a natural part of the product ecosystem
🔹 User-Generated Content
- Repurpose milestones, wins, and milestones into shareable stories
- Turn career progress into content worth sharing
🔹 Product-as-Marketing
- Launch free tools that attract millions of new users
- Ensure every free interaction deepens engagement with the platform
🔹 Organic Word of Mouth
- Design deliberate moments that surprise, delight, and create talks-worthy stories
🔹 Analytics & Measurement
- Numbers drive decisions—hypothesis before experiment
- Track every innovation and pair it with data-backed insights
What We’re Looking For
Growth Mindset & Product Sense
- Experience building product-led growth in fast-growing startups
- Focus on loops over funnels—you thrive on long-term virality
Data-Driven Execution
- Obssessed by metrics—instrumentation is part of product design, not an afterthought
- Strong instincts for which flows feel magical (or lacking)
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Engineering & Technical Interest
- Works side-by-side with engineers, prototypes independently
- AI is a force multiplier—you embrace it for scaling impact without silos
Execution No Excuses
- Ships faster than plans suggest without waiting for permission
- Breaks down systemic friction rather than letting blockers stall progress
Systems & Leadership
- Thinks compound-effect economics
- Builds high-performing teams by raising—not lowering—standards
Our Cultural Standards
We move fast, innovate relentlessly, and never stop improving. Core values:
⚡ Belief in the Mission – Each career transformation spawns lasting impact. ⚡ Day 1 Forever – Momentum builds on itself—no plateauing. ⚡ Excellence is the Minimum – Alliteration aside, we aim for exceptional execution. ⚡ Radical Candor – Unfilterd but kind—truth wins over politeness. ⚡ Relentless Speed – Momentum compounds when you Git fast, learn faster. ⚡ Extreme Ownership – Most problems belong to the node closing. ⚡ Resourcefulness – Constraints breed breakthroughs. ⚡ Long-Term Thinking – Short term wins are dangerous. Sustainability > headlines. ⚡ Focus – Attention and drive transform noise into traction.
Quote to Live By: “Build products so useful that people can’t help but tell someone else. Every interaction should create more value than it captures.”
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location