William Blake Group
Product Launch Marketing Specialist
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Take ownership of the go-to-market strategy for a new product launching into the institutional asset management market at a Specialist Fintech Company. This is a nine-month contract with autonomy across strategy, campaigns, events and digital marketing, supported by a dedicated marketing budget.
The Opportunity
- Lead the end-to-end go-to-market strategy for a new product, shaping the launch and wider marketing activity across the UK, Europe and US.
- Take ownership of the marketing budget and deliver a varied programme spanning events, campaigns, digital marketing and paid media.
- Join a growing specialist fintech business at an important stage of its development, working closely with the wider commercial and product teams to bring a new solution to market.
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Requirements
- Ideally 10+ years' marketing experience, with a strong track record of developing and delivering go-to-market strategies for new products.
- Previous experience working within asset management, or marketing products and services directly to asset management firms, with a strong understanding of the institutional market.
- Experience delivering marketing activity across the UK, Europe and US, with the ability to work autonomously and travel for events when required.
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This is a nine-month contract based in the firm's Moorgate office three days per week, with flexibility to consider either a day-rate contractor or fixed-term arrangement.
If you're an experienced asset management marketer looking for the opportunity to take full ownership of a new product launch, we'd love to hear from you.
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