Ethos BeathChapman
Product Led Growth Lead (PE-backed, scale-up B2B technology business)
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Product-Led Growth (PLG) Lead
Our client is looking for a Product-Led Growth (PLG) Lead to build and scale a high-impact growth engine that turns product usage into accelerated revenue and adoption. This is a rare opportunity to establish PLG as a core growth pillar and shape how users discover, adopt, and expand within their products.
What you’d be doing
- Own and scale the PLG strategy – define growth levers, success metrics, and a clear roadmap that makes product usage a primary driver of revenue.
- Drive acquisition through product experiences – design seamless self-serve journeys (e.g. onboarding, trials, freemium models, referrals) to attract and convert new users.
- Accelerate activation and adoption – identify friction, optimise onboarding, and help users quickly reach their “aha moment” through continuous experimentation.
- Build expansion and monetisation loops – translate engagement into revenue via upgrades, usage triggers, and scalable in-product growth mechanisms.
- Run a high-velocity experimentation programme – lead structured A/B testing and data-driven optimisation across product, pricing, and user journeys.
- Align teams around growth – partner closely with Product, Marketing, and Sales to generate product-qualified leads and optimise conversion.
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What they’re looking for
- Proven experience (typically 5–10+ years) in growth, product growth, PLG, or product strategy roles within high-growth technology environments.
- Strong analytical mindset with the ability to translate data into actionable insights and experiments.
- Deep understanding of user journeys, funnels, and growth loops, with a hands-on approach to execution.
- A collaborative leader who can align cross-functional teams and move quickly from idea to impact.
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What success looks like
- Launching a scalable, repeatable PLG engine that drives acquisition and expansion
- Increasing activation, engagement, and product adoption
- Generating high-quality product-qualified pipeline
- Establishing sustainable growth loops that fuel long-term revenue
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Jessica, London
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