• Own and communicate the App Squad's product strategy, OKRs and roadmap across iOS and Android, driving app contribution, customer value, retention, loyalty engagement and a lower-friction path to purchase.
• Frame and prioritise opportunities using an explicit value hypothesis - the customer behaviour to change, mechanism KPI, Product and P&L outcomes, expected impact, timing, confidence, feasibility and intended learning.
• Lead evidence-based discovery and partner with Digital Product Design from the outset, co-owning the problem while bringing together analytics, research, customer feedback, commercial context and experience insight.
• Work closely with Engineering and Delivery Managers to turn shaped opportunities into credible delivery plans, align milestones and dependencies, manage risks, remove blockers and maintain delivery confidence.
• Balance strategic bets and optimisation with platform health and foundational capabilities, making scope, sequencing and opportunity-cost trade-offs explicit.
• Define success measures, guardrails and instrumentation with Data and Engineering, using A/B tests, prototypes, usability testing, phased rollouts or post-launch reviews where they improve decision quality.
• Drive launch readiness with Design, Engineering and Delivery Managers, protecting the intended customer outcome and experience quality while managing scope and timing responsibly.
• Close the loop after launch by reviewing KPI movement and customer signals, then recommending whether to iterate, scale, stop or move on.
• Create a clear product narrative for stakeholders, share context transparently, clarify decision rights and escalate disagreements with options, trade-offs and a recommendation.
• Provide continuity throughout the fixed-term cover, keeping roadmap rationale, decisions, risks, learnings and commitments well documented for an effective handover.

Who You Will Work With

App Team

About You

The role requires strong mobile product craft, commercial judgement and collaborative leadership, including:

• Proven Product Management experience delivering and improving consumer-facing digital products, with meaningful ownership of a native mobile app across iOS and Android.
• Strong outcome-led product practice and commercial judgement - setting OKRs, defining KPI stacks, framing value, prioritising opportunities and linking product metrics to revenue, retention or customer value.
• Experience using product analytics, customer insight and experimentation to make decisions, define success criteria and evaluate impact after launch.
• A track record of working with Product Design, Engineering and Delivery Managers in a cross-functional squad, shaping early and navigating scope, quality, technical, dependency and delivery trade-offs.
• Strong understanding of mobile product delivery, including release planning, app-store considerations, instrumentation, performance, stability, accessibility and privacy.
• Excellent communication and stakeholder-management skills, with the ability to turn complexity into a clear narrative, make ownership explicit and influence across disciplines and seniority levels.
• Sound judgement in ambiguity, customer obsession and a high bar for coherent, intuitive and inclusive mobile experiences.
• Highly organised and dependable, with the ability to retain context, provide continuity and manage a smooth maternity-cover handover.

Charlotte Tilbury is a fast-paced, dynamic and ever-evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.

While we outline the experience and skills we believe set candidates up for success, they're a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we'd love to hear from you, whether you have more or less experience than listed.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We're a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.

If you need support or would like to apply through an alternative method, please contact us at recruitment@charlottetilbury.com

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