Mishcon de Reya LLP
Product Manager - Client
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Product Manager - Client
Technology Business Development & CRM Product Manager
The Department
Our Technology team continues to thrive, playing a pivotal role in driving firm-wide innovation and strategic growth. Unlike traditional support functions, Technology is at the heart of Mishcon’s growth agenda, backed by leadership engagement and sustained investment.
The Role
Mishcon’s ambitious growth strategy relies on cutting-edge Business Development (BD) and Marketing capabilities. Client Relationship Management (CRM) and marketing automation are central to shaping scalable products, workflows, and data capabilities, enabling deeper client insights, stronger relationship management, and improved visibility of opportunities.
The Project Manager (Product & CRM) will lead a three-strong team, owning the product strategy, roadmap, and value delivery for the firm’s core client-growth platforms—InterAction and HubSpot. This role ensures alignment with Mishcon’s BD and CRM strategy, delivering measurable business outcomes through AI-driven transformation and modernised service offerings.
You’ll work closely with BD executives, marketing teams, practices, Data, Engineering, and Architecture to tackle high-impact problems, refine workflows, and ensure scalable, trusted, and GDPR-compliant data and integrations.
This role combines strategic product management, stakeholder leadership, and people leadership, holding responsibility for:
- Aligning platform investments with firm priorities
- Enhancing user experience and adoption while balancing stability and innovation
- Building a forward-looking roadmap that optimises reliability, innovation, and future resilience
Key Responsibilities
Product Strategy & Roadmap
- Develop and own the product vision and roadmap for CRM (Interaction) and Marketing Automation (HubSpot), aligning with BD, Marketing, and practice priorities
- Define clear product outcomes, success metrics, and KPIs, focusing on business value, adoption, and operational efficiency
- Manage a transparent, evidence-driven backlog balancing operational stability, pain points, opportunities, and technical enablers
- Lead quarterly and annual roadmap planning, ensuring stakeholders understand priorities and sequencing
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Team Leadership & Development
- Lead and mentor a team of three Executives responsible for HubSpot and Interaction support, configuration, enablement, and delivery
- Foster a disciplined operating rhythm in day-to-day BAU, stakeholder engagement, and continuous improvement
- Drive high adoption by collaborating with BD and practices through training, playbooks, and value-lectures
Product Lifecycle Management
- Conduct Discovery & Validation with BD, Marketing, practice groups, and fee-earners
- Translate user needs into actionable problems, opportunities, and hypotheses
- Adopt pilot testing and iterative delivery to validate and scale high-impact solutions
- Simplify manual processes, improve user experience, and automate repeatable workflows where aligned to business goals
- Ensure scalable, GDPR-compliant integrations and enhancements via close collaboration with Data, Automation, and Architecture
- Build targeted campaigns (communications, training, playbooks) to drive adoption
- Measure usage, satisfaction, and impact to optimise and scale effective solutions
Data & Integrations Governance
- Own CRM data strategy in partnership with the Data team, ensuring high-quality, compliant, and trusted data for segmentation, client insights, and campaigns
- Work with Data, Engineering, and Architecture to:
- Eliminate data duplication and manual entry
- Improve integration flows between Interaction, HubSpot, and other platforms (e.g., Intapp)
- Strengthen master data alignment governance and stewardship
- Embed continuous data governance into operations
Commercial & Strategic Planning
- Develop robust business cases for significant product investments, covering though risk, cost, and estimated impact
- Help leadership prioritise effectively by aligning user needs, strategy, technical feasibility, and value potential
- Contribute to long-term CRM technology landscape planning
- Maintain a transparent prioritisation framework, balancing:
- BAU reliability
- High-value platform enhancements
- Strategic capability growth (automation, insights, integrations)
Essential Requirements
Key Experiences & Skills
- Proven product management expertise, having delivered critical business platforms or internal products in complex environments
- Experience defining data-driven strategies, roadmaps, and prioritisation aligned to business outcomes
- Record of leading CRM or platform teams (staffing, delivery, adoption)
- Deep understanding of BD and Marketing workflows, particularly:
- Segmentation strategies
- Campaign management
- Pipeline tracking
- Relationship development
- Ability to manage stakeholder influence across multiple levels, propelled by credible decision-making
- Track record of driving successful user adoption through engagement, enablement, and change management
- Strong grasp of agile discovery, MVP testing, value assessment, and iterative refinement
- Excellent written and verbal communication, adapting to technical and non-technical stakeholders
- Familiarity with HubSpot and Interaction platforms (or similar)
- Knowledge of data quality best practices, governance models, and integration dynamics
- Strong collaboration with tech teams (Data, Architecture) to bridge business and technical needs
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Desirable Experiences
- Law firm or professional services experience (equity-focused selling, confidentiality, stakeholder/competitive complexity)
- Exposure to enterprise data management (MDM tooling, "golden records") solutions
- Experience enhancing data synchronisation and platform integrations across CRM and marketing automation ecosystems
Note: This job description is not exhaustive and may evolve as priorities change under the guidance of management.
About Mishcon de Reya
Mishcon de Reya is an independent law firm employing over 1,400 staff, including 650 lawyers, with rapid growth—exceeding 40% revenue growth in the last five years. With offices in London, Oxford, Cambridge, Singapore, Hong Kong, and the UAE, we serve a diverse client base and deliver borderless, multi-jurisdictional advice across three key practice areas:
- Innovation Economy
- Private Wealth & Capital
- Dispute Resolution (renowned as the UK’s third-largest disputes team)
We foster an inclusive, diverse, agile workplace and foster flexible working practices to support individual ambitions and work-life balance.
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