National Trust
Product Manager (Fundraising)
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We’re looking for a Product Manager to join our ambitious Individual Giving team on a permanent full-time basis.
As we continue to grow and optimise our programme, this role will help deliver outstanding supporter experiences and sustainable income growth.
Reporting to the Head of Individual Giving, you’ll manage and develop key products including Adopt a Plot and Plant a Tree, ensuring strong supporter engagement, financial performance and long-term value.
You’ll have experience developing Individual Giving products and creating audience-focused supporter journeys across acquisition, stewardship, retention and renewal. Using donor insight, data and performance analysis, you’ll identify opportunities to improve engagement, maximise lifetime value and drive continuous improvement.
- Comfortable working in an agile environment, you’ll take a test-and-learn approach to optimise ROI, net income and long-term growth.
- You’ll also be confident managing budgets, forecasts and targets, balancing short-term priorities with sustainable performance.
A collaborative relationship-builder, you’ll work across teams to deliver integrated fundraising and stewardship activities, championing excellent supporter experiences both digitally and at our places.
Combining strategic thinking with practical delivery, you’ll be skilled at managing projects, solving problems and driving improvements. Above all, you’ll share our ambition to transform how we engage audiences at scale, creating compelling opportunities for people to support the National Trust and understand the impact of their giving.
What it's like to work here
You’ll be working in a newly formed team with the Head of Individual Giving – contributing to building on the success of the current programme, whilst highlighting opportunities to grow and develop ensuring we reach our exciting fundraising goals.
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As this is a national role, there is flexibility on your contractual place of work. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We’ll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40–60% of your working week.
What you'll be doing
As one of our Product Managers, you'll use data and insight to evaluate performance, identifying opportunities to improve engagement, retention, stewardship and income, while regularly reporting progress to the Head of Individual Giving.
- You'll manage and optimise Individual Giving products and campaigns end-to-end, ensuring marketing activity delivers an excellent donor experience and a strong return on investment.
- You'll develop effective fundraising journeys and create more personalised communications based on donor giving levels and preferences to strengthen retention and engagement.
- You'll also spot new opportunities and emerging trends across the sector, bringing valuable learnings into your role to drive continuous improvement.
- In addition, you'll build and monitor product budgets, including developing financial modelling scenarios to support planning and decision-making.
- Using your strong relationship-building and influencing skills, you'll gain buy-in and support for individual giving and fundraising initiatives across the organisation, including at our places.
You can view the full role profile for this role in the document attached. You don't need to have all of the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what’s possible in this role.
Who we're looking for
- Extensive and demonstrable experience in managing individual giving products in the not-for-profit sector – including supporter acquisition, stewardship, retention and renewal activity.
- Strong project management experience delivering on time and on budget; resulting in growth of income, retention, audience etc.
- An articulate and confident manner with the ability to build relationships and networks with a wide range of stakeholders at all levels – understanding who to work with to get things done.
- Experience in influencing and collaborating across multiple stakeholders in different teams with different priorities and building consensus on next steps
- Working in collaboration with a range of internal stakeholders to deliver supporter journeys, communications and collateral
- A proactive problem solver, self-starter with a high level of energy and self-motivation, able to prioritize workload in a dynamic environment
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The package
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
- Substantial pension scheme of up to 10% basic salary
- Free entry to National Trust places for you, a guest and your children (under 18)
- Rental deposit loan scheme
- Season ticket loan
- EV car lease scheme (for roles that meet the salary criteria)
- Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
- Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
- Flexible working whenever possible
- Employee assistance programme
- Free parking at most Trust places
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