Guided Solutions
Product Manager
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Product Manager
The ideal Product Manager will be responsible for developing and executing the UK marketing strategy to drive business growth, increase product adoption, and achieve financial and new patient objectives. Working in close partnership with commercial, clinical, product development, and sales teams, the role will generate actionable market insights, create best in class marketing collaterals that deliver impact, drive healthcare professional engagement, and strengthen IPL's position within key therapy areas.
The role acts as a strategic leader within the commercial team, ensuring that marketing activities are aligned with business priorities and customer needs while strengthening IPL’s presence across core therapy areas. A core focus of the role is building strong relationships with healthcare professionals, key opinion leaders (KOLs), and wider stakeholders across the healthcare landscape.
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Responsibilities
- Develop and execute the UK & Ireland Marketing Strategy to meet financial objectives and new patient growth targets.
- Provide leadership to the commercial team and identify opportunities to strengthen market positioning.
- Lead product launches, value proposition definitions, and stage-gated product development.
- Support the onboarding, training, and continuous development of Business Managers and Sales Associates.
- Create and maintain sales enablement materials and tools to drive product adoption.
- Engage with clinical stakeholders, payers, and Key Opinion Leaders (KOLs) to build networks and drive product advocacy.
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Qualifications
- Degree (or equivalent) in Clinical Science, Marketing, Business, or a related discipline.
- Strong understanding of commissioning processes, market access principles, and healthcare funding.
- Proven track ability to manage multiple projects, collaborate across functions, and convert customer feedback into actionable initiatives.
- Exceptional presentation, communication, and influencing skills.
Desirable
- Experience in medical device sales, healthcare solutions sales, or clinical consulting.
- Background working across secondary care, primary care, and payer environments.
- Experience developing marketing plans that shift clinical behavior and accelerate solution adoption over traditional share gain.
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