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Product Manager, Reputation Marketing & Insights, EMEA
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Description
The individual selected for this role will own the strategy, development, and delivery of national reputation campaigns across the UK, Germany, and France. The work will challenge you to translate real-world business events and audience insight into tactical campaigns with specific goals and measurable outcomes, engage Policy teams across multiple locales to knit together our most mature campaigns, and deploy advanced AI capabilities to achieve highly localised and effective work across multiple audience layers. The scope and ambiguity are significant - but so is the impact.
Key Job Responsibilities
Reputation Marketing & Insights (RMI) is hiring a Product Manager to lead national campaign development across three European markets. You will own the campaign lifecycle end-to-end - from identifying the insight or business event that triggers a campaign, through stakeholder alignment and vendor briefing, to in-market delivery and post-campaign measurement. You will deliver independently with limited guidance.
- Develop and deliver national reputation campaigns in UK, DE, and FR — turning insight, data signals, and real-world business events into tactical campaign plans with specific goals and measurable outcomes.
- Engage Policy teams across all three locales to integrate policy narratives into campaign strategy, knitting together our most mature campaigns into coherent cross-functional programmes.
- Manage end-to-end campaign delivery through vendor partners spanning data, production, and media — setting briefs, managing timelines, and ensuring quality output at pace.
- Deploy advanced AI capabilities and techniques (generative AI, audience modelling, dynamic creative optimisation) to produce highly effective, localised campaign assets that resonate across multiple layers of key audiences.
- Operate as an expert stakeholder manager — navigating complex matrices of internal and external partners, building trust, and driving alignment across competing priorities and timelines.
- Use data to inform every stage of the campaign lifecycle: audience identification, message development, channel selection, in-flight optimisation, and post-campaign measurement.
- Balance urgency and importance across a portfolio of concurrent campaigns, making clear-eyed prioritisation decisions and communicating trade-offs to senior leadership.
- Stay at the frontier of AI and marketing technology, continuously identifying and operationalising new tools and techniques that give the team a capability edge.
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A day in the life
You will build and deliver the reputation marketing campaigns from insight through to in-market execution across the UK, Germany, and France. You'll brief and manage data, production, and external vendors; coordinate with internal teams to align messaging on our most sensitive and high-profile narratives; and deploy AI-powered tools for audience segmentation, creative localisation, and dynamic content generation. You'll make independent prioritisation decisions across a busy portfolio, communicate trade-offs clearly to senior stakeholders, and use campaign performance data to optimise live activity and inform future strategy.
About The Team
Our team strives to identify the persuasive return on investment for every dollar we spend. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimise towards the principles and platforms that achieve real-world outcomes at the expense of those that don't. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.
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Basic Qualifications
- Bachelor's degree or equivalent
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience with feature delivery and tradeoffs of a product
- Experience as a product manager or owner
- Experience owning technology products
- Experience with product cycles of 6+ months
- Experience in product or program management, product marketing, business development or technology
Preferred Qualifications
- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders
- Experience owning feature delivery and tradeoffs of a product
- Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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