Amazon
Product Manager, Reputation Marketing & Insights, EMEA
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Product Manager – Reputation Marketing & Insights (RMI)
The individual selected for this role will own the strategy, development, and delivery of national reputation campaigns across the UK, Germany, and France. The work will challenge you to translate real-world business events and audience insight into tactical campaigns with specific goals and measurable outcomes, engage Policy teams across multiple locales to knit together our most mature campaigns and deploy advanced AI capabilities to deliver highly localised, effective work across diverse audience layers. The scope—and impact—are both significant.
Key Responsibilities
As Product Manager in Reputation Marketing & Insights (RMI), you will lead national campaign development across three European markets, owning the full lifecycle—from identifying business-triggering insights to stakeholder alignment, vendor briefing, in-market execution, and post-campaign measurement. You will deliver independently with autonomy and minimal guidance, shaping impactful campaigns at scale.
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Strategic campaign development & delivery
- Develop and deliver reputation campaigns in UK, Germany, and France, transforming insights, data, and business events into tactical plans with defined goals and measurable outcomes.
- Integrate policy narratives into campaign strategies, coherently linking mature campaigns across Europe into unified, cross-functional programs.
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Vendor & campaign management
- Oversee end-to-end campaign delivery via vendor partners in data, production, and media, including briefing, timeline management, and quality assurance at pace.
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AI-powered localisation & creative optimisation
- Leverage advanced AI (gen AI, audience modelling, dynamic creative optimisation) to create highly effective, hyper-localised campaign assets across diverse audience layers.
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Stakeholder & priority management
- Serve as an expert stakeholder manager, negotiating complex cross-functional relationships, building trust, and aligning internal and external partners amid competing timelines and priorities.
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Data-informed decision-making
- Utilise data at every campaign stage: audience targeting, messaging, channel selection, optimisation, and post-campaign measurement.
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Portfolio prioritisation
- Balance urgency and importance across concurrent campaigns, make data-backed prioritisation decisions, and communicate trade-offs to senior leadership.
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AI & tech innovation
- Stay ahead of emerging marketing technology and AI, actively identifying and operationalising tools to create a competitive team edge.
A Day in the Life
Your workday will span insight-sourcing to execution. You'll:
- Collaborate with internal policy teams to align key narratives.
- Manage relationships with data providers, production vendors, and external partners.
- Deploy AI-driven assets for audience segmentation, localised creative, and dynamic content.
- Set priorities for concurrent campaigns and present critical trade-offs to stakeholders.
- Use performance data to optimise live campaigns and refine future strategies.
About the Team
Amazon’s RMI team focuses on proving ROI for every marketing investment through data-driven, persuasive plans and sharp measurement techniques. Our culture prioritises career growth, offering projects tailored to your development goals and diverse opportunities to learn from teammates.
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Qualifications
Basic Qualifications
- Bachelor’s or equivalent degree
- Experience owning/driving product strategy and roadmap definition
- Demonstrated success in end-to-end product delivery and feature tradeoffs
- Proven experience as a product manager, owner, or leader
- Focus on technology product ownership
- (+6 months) Long campaign cycles*
- Track record in product, program, or business development roles (paid media/O&O channels preferred)
Preferred Qualifications
- Advanced ability to influence leadership via data
- Cross-functional experience working with senior stakeholders
- Leadership in feature delivery and strategic tradeoff determination
- Hands-on expertise in paid media and owned/operated channels (email, onsite, etc.)
Commitment to Equality & Inclusion
Amazon is an equal-opportunity employer. Diversity in our teams fuels innovation and success. We evaluate candidates based on skills and experience, not affiliations or protected characteristics. Our inclusive culture empowers every Amazonian to contribute to customer success—with the support for workplace accommodations during recruitment, interviews, or onboarding if required.
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