Midea Europe
Product Manager – Small Domestic Appliances (Microwaves) & Floorcare
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Product Manager – Small Domestic Appliances (Microwaves) & Floorcare
Product Manager – SDA (Small Domestic Appliances)
Location: Manchester, UK, Hybrid Working Option Job Type: Permanent, Full Time Reports to: Head of Product Management, UK Languages: English (mandatory)
About Midea UK
MIDEA UK is a subsidiary of Midea Group, delivering leading MDA (Major Domestic Appliances) and SDA (Small Domestic Appliances) consumer electronics, alongside comprehensive HVAC (Heating, Ventilation, and Air Conditioning) solutions.
UK Office Location: Ground Floor, 12 Blackfriars Street, Manchester, M3 5BQ, UK.
About Midea Group
Midea Group is a publicly listed Global Fortune 500 company (#246, 2025), the world’s leading manufacturer of home appliances. With 190,000+ employees across 200+ countries, Midea innovates across key pillars:
- Home appliances (e.g., smart appliances)
- HVAC and Building Technologies
- Robotics and Automation
- Electro-Mechanical and Digital Innovation
Key Metrics (2024–2025):
- $64.3bn in total revenue
- $5.4bn net profit
- Forbes 2025 GLOBAL 2000 #184
Commitment to Europe: Midea emphasises sustainability, localised operations, technological advancements, and energy-efficient solutions in the European market, including strategic acquisitions such as Teka, KUKA, and ARBONIA climate.
Position Overview
As the Product Manager – SDA at Midea UK, you will:
- Own the entire product roadmap for small domestic appliances, including microwaves and floorcare, with potential expansion into other categories.
- Define and deliver product strategies aligning with UK market growth by collaborating globally and locally.
- Work closely with finance, logistics, sales, and factories to optimise costs and commercial performance.
- Set short-, mid-, and long-term plans (1, 3, and 5 years) under guidance from the Head of Product Management.
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Key Stakeholders:
- External customers/retailers
- Sales, Logistics, Finance, Service & Aftersales
- External agencies
- Global Factories/Product divisions
Key Responsibilities
Product Strategy & Roadmapping
- Own the microwave and floorcare product roadmaps to drive sustained growth over 1, 3, and 5 years.
- Develop and refine sub-category line-ups to meet UK market needs and achieve growth targets.
- Define pricing (GM% and mix), positioning, and promotions, alongside product development feedback.
Cross-Functional Collaboration
- Work with UK logistics and finance to ensure accurate cost tracking in commercial calculations.
- Negotiate product costs with global factories, ensuring alignment with UK financial targets and strategy.
- Proactive KPI management, including SKU productivity and category sales, with regional product managers.
Market & Sales Alignment
- Collaborate with UK sales to align with channel strategies and present product/market insights.
- Support marketing functions (UK and Midea Groups) to create UK-compliant marketing content.
- Maintain deep knowledge of competitor landscapes and leverage insights to grow Midea’s market share.
Operational Excellence & Innovation
- Drive new business opportunities by investigating market trends and product potential.
- Champion current categories, fostering credibility with internal and external partners.
- Deliver budgeted gross sales and net profit via cataclysmicity initiatives.
- Report product performance and analysis to steer strategy.
- Stay ahead of industry advancements, identifying opportunities for improvement.
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Relationships & Business Growth
- Success business readiness with two key stakeholders to grow stadium with each account.
- Develop and test new business formulas, forecast customer demands.
Key Qualifications
- Experience in consumer electronics product management (preferably SDA/Floorcare) within the UK market.
- Experience with OEM/OBM manufacturers.
- Strong commercial acumen: analytical skills for sales data, margins, and pricing.
- Proven track record in product/promotional category management and key P&L drivers.
- Ready to collaborate with international factories, multinational organizations, and external suppliers.
- Budgets/business plan achievement with strong financial acumen.
- Excellent relationship-building skills— honour gently internal and either contexts.
- Presentations and communication, strong academic manuscripts.
- Proficiency in Microsoft Office (particularly Excel).
What We Offer
- Strategic growth opportunities in a key UK market pillar.
- International, collaborative environment focused on results.
- Robust training and career development programs.
- Competitive, UK-specific employee benefits.
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