Product Marketing Apprentice

Role Overview

You will be taking the lead in the creation and listing of multiple products and categories across the business units, sourcing product information from various areas, importing new product codes into our system, and completing the various merchandising steps needed to list products across our websites and marketplace channels.

Daily Responsibilities

• Create, import & update product data (including new product codes, product titles, attributes, images and copy) within our system.
• Basic image editing, background removal and resizing to meet channel requirements.
• Demonstrate copywriting skills & utilise AI tools to create custom product descriptions.
• Accurately follow category set-up guides to ensure products are set up right first time.
• Manage relationships with the internal team, manufacturers and suppliers to retrieve additional content or marketing materials when required.
• Communicate updates and flag potential issues with key stakeholders internally and externally.

Work Location

Unit A Trident Business Park Leeds Road Huddersfield West Yorkshire HD2 1UA

Apprenticeship Details

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider: QA LIMITED
Training course: Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)

Course Contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines.
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.