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Head of Product Marketing B2B – Proton
Join Proton and Build a Better Internet Where Privacy Is the Default
Proton was founded in 2014 by scientists from CERN on the principle that privacy is a fundamental human right. Since then, we’ve built:
- The world’s largest encrypted email service (Proton Mail)
- Proton VPN, Proton Drive, Proton Pass, and Proton Calendar
- Tools used by millions globally to protect their freedom, fight censorship, and safeguard their data.
We’re profitable, independent (no VC control), and selectively hire from the top 1% of applicants. Our 500+ team members from 50+ countries come from elite backgrounds, including leading institutions like MIT, Harvard, and Stanford. We move fast, prioritize impact over optics, and do meaningful work you can be proud of.
🔗 Explore our open-source projects [here].
About the Role
We’re seeking a highly skilled and experienced Head of Product Marketing B2B to lead our strategy for accelerating revenue growth in the B2B segment. As a key leader in our organization, you’ll:
- Drive direct revenue
- Generate high-quality leads for sales
- Collaborate with cross-functional teams (Sales, Marketing, Product) to execute strategies that align with our business goals.
What You Will Do
Core Responsibilities
- Define and execute a comprehensive B2B product marketing strategy, aligning with Proton’s overall business objectives. Select target markets, buyer personas, and positioning to maximize revenue growth.
- Develop go-to-market (GTM) plans for new product launches and feature updates, ensuring customer needs and pain points drive the value proposition.
- Determine competitive pricing strategies and packaging options to optimize adoption and revenue growth. Analyze market trends, competitor pricing, and customer feedback.
- Lead lead-generation initiatives using channels like:
- Content marketing
- Email campaigns
- Social media
- Events
- Allocate and manage marketing budgets across channels, monitoring ROI and optimizing performance.
- Enable the sales team by developing:
- Sales collateral
- Competitive presentations
- Training materials
- Conduct market and competitive analysis, staying updated on industry best practices and trends to innovate marketing strategies.
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Job Requirements
Essential Qualifications
- Proven experience as a Product Marketing Manager (B2B SaaS) or a similar leadership role
- Deep expertise in B2B marketing strategies, including lead generation and demand generation
- Strong analytical skills—able to leverage data to drive decisions and measure marketing effectiveness
- Excellent communication and presentation skills, with the ability to explain complex concepts to technical and non-technical audiences
- Exceptional collaboration skills, with experience managing multiple stakeholders
- Strong project management—prioritizing tasks, meeting deadlines, and handling budgets
- Fluent in written and spoken English
- Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree a plus)
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Why Join Proton?
🎯 Work That Matters
- Millions trust Proton with their privacy. We serve only our users—not advertisers, investors, or governments.
- Your impact is real and measurable. [Learn more].
🧠 Work with Brilliant People
- Our team is diverse, collaborative, and purpose-driven, with individuals from top institutions: MIT, Harvard, Stanford, Caltech, Cambridge, ETH.
- Proton has been featured in iconic media, including:
- Mr. Robot
- Knives Out
- Sounds of Metal
🚀 Forward-Thinking Technology
- Access to world-class hardware and tools to excel in your role.
📈 Investment in Growth
- We fast-track careers by giving real challenges, real ownership from day one—helping you grow.
⭐ Employee Benefits
- Comprehensive health-care coverage
- Solid retirement options
- Generous leave and wellness support
- Stock options: at Proton, you’re an owner—your success is tied to ours.
🤝 In-Person Collaboration
- Proton’s offices span Geneva, Zürich, Barcelona, and London. Face-to-face collaboration drives amazing results.
🍽️ Perks
- Daily lunch and snacks—so you can focus on work.
- ** Transportecovered**: public transport, bike allowance, or parking.
- Flexible working: set your own schedule—outcomes matter most.
⚠️ Hiring Policy: Proton only accepts resumes from directly sourced candidates. We will not engage recruitment agencies without prior agreement.
📄 [Privacy Policy] – Proton takes privacy seriously. [Learn more].
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