Fanatics
Product Marketing Lead
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About Fanatics
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can:
- Buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods
- Collect physical and digital trading cards, sports memorabilia, and other digital assets
- Bet as the company builds its Sportsbook and iGaming platform
Fanatics has:
- An established database of over 100 million global sports fans
- A global partner network, including:
- Approximately 900 sports properties, including major national and international professional sports leagues, players' associations, teams, colleges, college conferences, and retail partners
- 2,500 athletes and celebrities
- 200 exclusive athletes
- Over 2,000 retail locations, including its Lids retail stores
Our over 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics. Fanatics Betting and Gaming is responsible for:
- The Fanatics Sportsbook, available to 95% of the addressable online sports bettor market in the U.S.
- Fanatics Casino, currently available online in Michigan, New Jersey, Pennsylvania, and West Virginia
- Twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium
Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds, and Dublin.
The Role: Product Marketing Lead
The Product Marketing Lead will:
- Support the development and execution of brand and product marketing initiatives for the Fanatics Sportsbook (OSB)
- Bring to market campaigns, product and feature launches, event and seasonal moments, and customer experiences with consistency, speed, and strong creative judgment
The ideal candidate is a holistic marketer who understands how brand positioning translates into customer-facing messaging, creative development, campaign strategy, and execution. This role involves ensuring the brand and product portfolio appear consistently and effectively across key customer touchpoints, channels, and marketing activations.
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Equally important is their ability to:
- Develop positioning frameworks
- Provide thoughtful creative feedback
- Lead product launches
- Drive campaigns from briefing through execution, reporting, and optimization
- Ensure campaigns are effective, optimized, and aligned to brand objectives throughout their lifecycle
Key Responsibilities
Campaign & Product Marketing
- Lead the planning and execution of scaled marketing initiatives across Online Sportsbook (OSB) and Daily Fantasy Sports (DFS)
- Partner closely with Product, Platform, CRM, Media, Social, Creative, Commercial, and Research teams to:
- Lead campaign rollouts
- Ensure alignment across channels
- Collaborate with the Performance Media team to:
- Shape messaging
- Develop creative outputs
- Optimise campaign communications for acquisition and lower-funnel marketing initiatives
messaging and creative development
- Lead product marketing launches by:
- Understanding feature functionality
- Gathering key inputs
- Translating product updates into clear and compelling customer-facing messaging
- Contribute to:
- Messaging development
- Campaign briefs
- Creative reviews
- Executional planning
- Ensure all work remains customer-centric and on-brand
Insights and Optimization
- Surface customer, category, and competitive insights to inform:
- Positioning
- Messaging
- Future campaign opportunities
- Lead post-campaign analysis and synthesize performance learnings:
- Informed future planning and optimization
Brand and Campaign Alignment
- Support go-to-market planning and campaign operations, including:
- Asset reviews
- Stakeholder coordination
- Ensuring launch readiness
- Champion brand consistency across all activations by ensuring alignment with:
- Messaging
- Creative
- Visual identity
- Execution and tone of voice
What We’re Looking For
- Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred)
- 6–8 years of experience across:
- Brand marketing
- Product marketing
- Campaign management
- Consumer marketing
- Strong understanding of:
- Brand marketing fundamentals, including:
- Positioning
- Messaging
- Creative development
- Customer communication
- Brand marketing fundamentals, including:
- Ability to balance:
- Strategic thinking
- Strong executional rigor
- Attention to detail
- Strong creative instincts and understanding of:
- How messaging and creative work together across channels and customer touchpoints
- Experience managing:
- Multiple stakeholders
- Cross-functional environments in fast-paced settings
- Strong:
- Organizational
- Communication
- Project management skills
- Comfortable operating with:
- Evolving priorities
- Rapid turnaround timelines
- Experience in:
- Sports
- Gaming
- Entertainment
- Consumer technology
- Culturally-driven brands (a plus)
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Ideal Candidate Profile
The ideal candidate should have:
- A strong understanding of the sports landscape, fan behavior, and the broader sports betting ecosystem
Key traits:
- Strong pulse on:
- Cultural moments
- Seasonal rhythms
- Media narratives
- Nuances within sports fans’ engagement with Sportsbook products and content
- Confidence to make decisive marketing and communication decisions that:
- Enable execution at speed
- Require deep understanding of:
- Product experience
- Customer journey
- How features, promotions, and messaging translate effectively across all:
- Customer touchpoints
- Marketing channels
Additional Information
Recruitment Process
Depending on the role, the recruitment and onboarding experience may include:
- In-person components, such as:
- On-site interviews
- Launching into Better: LIVE - a multi-day cultural immersion in New York City
- Aimed at full-time, non-seasonal hires
- These sessions are intended to:
- Build connections
- Bring the company culture to life
- Will include clear guidance from your recruiter on participation expectations
Benefits information is available here.
Salary Range
- £70,000 - £80,000 GBP
This range may adjust based on:
- Country
- State of residence
- Geographical Zones defined by Fanatics Betting and Gaming
- The Geographical Compensation Zones will be confirmed as relevant to the role and location.
Additionally, the role includes:
- Full-time employment
- Base pay and possible bonus
Guidance on salary specifics provided by your recruiter.
The job description references Fanatics' Terms of Service and Candidate Privacy Policy after submission.
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