Carter Murray
Product Marketing Lead - Email Security
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The Role
My client is a fast-growing software company specializing in high-performance email infrastructure for service providers and enterprises. Its secure, scalable platform powers mission-critical communications with extensive customization capabilities.
As the company enters its next stage of growth, it is seeking an experienced Product Marketing Lead who excels at building structure, crafting compelling narratives, and translating deep technical complexity into clear, market-ready messaging.
The Product Marketing Lead will build and own the Product Marketing function from the ground up. This is a strategic, high-impact position focused on defining frameworks, processes, and best practices across positioning, messaging, go-to-market execution, and sales enablement.
Acting as the organisation’s narrative owner and market observer, the role continuously tracks customer needs, market dynamics, competitive activity, and emerging trends across email infrastructure, security, and AI.
The position sits at the intersection of Product, Sales, Demand Generation, Organic Discovery, and Marketing Communications, ensuring a consistent, differentiated, and compelling story across every customer touchpoint.
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Key Responsibilities
- Build and own the Product Marketing function, including messaging frameworks, segmentation-based positioning, and customer pain-point mapping
- Serve as the organisation’s narrative owner and trend spotter, translating market, customer, competitor, and AI signals into strategic themes
- Define positioning, value propositions, and differentiation across all channels
- Lead go-to-market execution for product updates and features, including audience definition, messaging, content, and sales enablement
- Establish strong sales enablement and competitive intelligence to support buyer clarity and win strategies
- Gather and synthesise market insights to influence positioning, GTM strategy, and product roadmap decisions
- Partner with Organic Discovery teams to embed product narratives across canonical, organic, and LLM-optimised content
- Produce a high volume of original Product Marketing assets, including narrative documents, briefs, decks, GTM pages, and competitive intelligence
- Define positioning relative to real buying alternatives—not only direct competitors
- Own how the company is represented in sales conversations, analyst engagements, and buyer evaluation moments
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Ideal Candidate
- 5–8+ years of Product Marketing experience within email infrastructure, email security, deliverability, MTAs, or adjacent technical domains
- Proven experience building or scaling a Product Marketing function
Capabilities
- Strong ability to translate complex technical products into clear, business-focused value propositions
- Demonstrated impact on revenue outcomes, including pipeline influence, win-rate improvement, and deal acceleration
- Hands-on ownership across positioning, messaging, GTM execution, sales enablement, and competitive differentiation
- Structured, delivery-focused mindset with comfort operating in ambiguity
Communication
- Excellent written and verbal English skills
- German language proficiency is a plus, but not required
Why This Role Stands Out
- A rare opportunity to build Product Marketing from the ground up in an emerging category
- Direct influence over market perception, narrative direction, and analyst and AI understanding of the company
- Clear, measurable impact on revenue, sales effectiveness, and messaging consistency
- A dynamic environment with real ownership, variety, and the ability to turn insight into action
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