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Our Story
Hello there. We’re Zopa.
We started our journey back in 2005, building the first-ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank—a bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre—we’ve built a business that empowers everyone to aim high, every day, and to move finance forward.
Find out more about our offerings at Zopa.com.
We’re incredibly proud of our achievements, and none of it would be possible without the amazing team here. It’s not just industry awards we’ve won—we’ve also been named in the top three UK’s Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently, and are driven to make an outsized impact, you’ll thrive here at Zopa. Join us and make it count! Follow us on Instagram @zopalife.
The Role: Product Marketing Lead
As our Product Marketing Lead, you’ll set the direction for how one or more of Zopa’s most important product domains show up in the market. You’ll shape propositions, narratives, and go-to-market strategies that drive meaningful customer and commercial impact.
Reporting into the Head of Product Marketing, you’ll operate as a senior, trusted partner to Product Directors and senior stakeholders across Marketing, Growth, Design, Content, and Comms. You’ll own product marketing strategy across a portfolio of products, or a complex product domain, while also raising the bar for how product marketing is done at Zopa.
This is a high-impact role for someone who thrives at the intersection of strategy and craft—equally comfortable setting direction, influencing senior teams, and getting hands-on when it matters.
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What You Will Be Doing
Owning Product Marketing Strategy
- Define end-to-end product marketing strategies for complex product domains or portfolios, aligned with business KPIs and product strategy
- Develop clear positioning, propositions, and messaging frameworks that scale across products, features, and journeys
- Act as the senior product marketing voice in product strategy discussions, shaping upstream decisions with a data-driven perspective
Partnering with Product & Design
- Embed with Product Directors and Design Leads to ensure our products are marketable by design
- Co-create and stress-test feature concepts, value propositions, and customer narratives before build
- Help teams navigate trade-offs between customer value, differentiation, complexity, and speed
Leading Go-to-Market at Scale
- Lead high-stakes or high-complexity launches end-to-end, setting the GTM approach rather than just executing it
- Partner with Growth, Performance Marketing, CRM, Brand & Creative, and Comms to deliver joined-up, customer-first campaigns
- Think beyond “launch”: build engaging, relevant, and valuable customer relationships across the lifecycle
Raising the Bar for Product Marketing
- Act as a role model and multiplier for the wider PMM team, sharing frameworks, feedback, and best practices
- Improve how we use insights, testing, performance data, and learning loops across product marketing
Being a Senior Connector & Influencer
- Represent Product Marketing internally as a strategic discipline, not just a ** delivery function**
- Influence senior stakeholders with clear thinking, crisp storytelling, and evidence-based recommendations
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About You
- You have deep experience in product marketing within a product-led, customer-centric business (B2C, fintech, or adjacent)
- You’ve owned product marketing for complex products or portfolios, not just single launches
- You’re equally strong at strategy and positioning as you are at clear, compelling copy and narrative
- You naturally think end-to-end, from early product shaping through GTM and post-launch optimisation
- You’re comfortable influencing senior product and marketing leaders
We know not everyone ticks every box—and that’s fine! If this sounds like your kind of role, and you think you’ve got what it takes to thrive here, we’d love to hear from you.
Flexible Working & Benefits
At Zopa, we value flexible ways of working, face-to-face collaboration, and a good work-life balance.
This hybrid role requires you to come to our London office 2–3 days a week. You’ll also have the option to work from abroad for up to 120 days per year (subject to working rights in the country). No matter where you are, we’ll ensure you have everything you need to thrive, both in your work and home life.
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We’re made up of nearly 50 nationalities, have a DE&I forum led by passionate employees, and are proud of our culture where everyone can bring their full self to work. Our DE&I approach shapes our hiring process—please let us know if you require any reasonable adjustments.
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