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Product Marketing Manager, International Location: London, UK Reporting into Head of Product Marketing Role Overview The Product Marketing Manager, International is responsible for tailoring Blis’ global product marketing strategy to the needs of the UK and international markets. This role ensures that Blis’ platform, narratives, and go-to-market approach are effectively translated, localised, and activated to support revenue across international regions. The PMM acts as a commercial partner to sales, providing high-touch support on priority opportunities and ensuring messaging is relevant, clear, and competitive in-market. Key Responsibilities Regional go-to-market execution Execute global GTM strategies across the UK and international markets Adapt global product positioning into regionally relevant narratives and use cases Translate complex platform capabilities into compelling storytelling; support launches by ensuring all materials and messaging are differentiated, and market-ready Commercial support Partner directly with sales on high-priority client and agency opportunities Lead discovery to understand and anticipate client needs and define tailored solutions Build bespoke pitch materials and executive-level presentations Join key client meetings to support product storytelling and handle detailed questions Sales enablement Deliver training to ensure international teams are fluent in product and narrative Act as a go-to resource for product-related questions and deal support Maintain and adapt product materials for sales use Market & competitive context Provide localised competitive insights to support sales conversations Surface regional market trends and feedback to global teams Contribute insights to inform broader product marketing strategy Cross-functional execution Collaborate with product, sales and insights to bring global initiatives to life Partner with design to ensure high-quality, on-brand execution of materials Requirements 3-5+ years experience in product marketing (adtech experience strongly preferred) Strong understanding of programmatic, DSPs, and omnichannel advertising Experience supporting sales cycles and building client-facing materials Strong communication and presentation skills Ability to operate in a fast-paced, cross-functional environment; adept at stakeholder management and task prioritisation
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