Civica
Product Marketing Manager
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We're Civica and we make software that helps deliver critical services for citizens all around the world.
From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.
Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realize that aspiration.
Why you will love this opportunity as Product Marketing Manager at Civica
The Product Marketing Manager, UK is responsible for activating and delivering market-ready value propositions across Civica's UK portfolio. The role turns proposition strategy, customer insight, messaging and commercial priorities into practical go-to-market activity that helps customer-facing teams clearly articulate Civica's value in the market.
Working as part of the Product Marketing Activate & Deliver model, this role partners closely with Product Management, Sales Enablement, Marketing, Customer Success and Sales leadership to ensure propositions are launched, adopted and continuously improved. The role does not directly own Sales enablement, but works with Sales Enablement to ensure teams have the right messaging, playbooks, positioning and context to support effective customer conversations.
The role is focused on launch delivery, proposition activation, CVP playbook maintenance, feedback loops, customer advocacy inputs and measurable commercial outcomes aligned to Civica's focus on Conversion, Velocity and Value.
Key responsibilities
- Deliver proposition and product launch plans. Own the delivery of launch activity for agreed propositions, products and portfolio priorities across the UK market. Ensure launch plans are clearly defined, cross-functional dependencies are understood, and Product, Marketing, Sales Enablement, Sales and Customer Success teams are aligned ahead of market activation.
- Activate value propositions for the UK market. Translate CVPs, messaging frameworks and proposition outputs into practical activation materials that help teams understand the customer problem, value story, target audience, use cases, proof points, competitive context and commercial opportunity.
- Maintain and update CVP playbooks. Own the ongoing maintenance of proposition playbooks, ensuring messaging, customer value, objection handling, use cases, proof points, competitive positioning and supporting materials remain current, accurate and usable by internal teams.
- Work with Sales Enablement to equip customer-facing teams. Partner with Sales Enablement to ensure Sales and Customer Success teams are equipped with clear proposition messaging, customer value narratives, objection handling, talk tracks and supporting context. Product Marketing provides the proposition content and market narrative; Sales Enablement owns the enablement approach, delivery and adoption with Sales teams.
- Support proposition adoption across customer-facing teams. Work with Sales Enablement, Sales, Customer Success and Marketing to support internal briefings, activation sessions and launch communications that improve understanding and adoption of propositions across customer-facing teams.
- Feed customer and market insight into the product lifecycle. Facilitate feedback from customers, Sales, Customer Success, Marketing and Product teams into the product and proposition lifecycle. Use insight to identify where messaging, positioning, proposition packaging or activation materials need to be refined.
- Support user group engagement and customer advocacy inputs. Work with Product, Marketing and Customer Success to identify user group themes, customer proof points, advocacy opportunities and evidence that can strengthen proposition credibility and support customer acquisition, retention and growth.
- Measure activation performance. Track and report on proposition activation performance, including launch readiness, adoption, usage of playbooks, stakeholder feedback, pipeline contribution and other agreed indicators linked to Conversion, Velocity and Value.
- Collaborate across product families and verticals. Work across product families, vertical teams and cross-functional groups to ensure proposition activation is joined up, commercially focused and aligned to Civica's broader portfolio priorities, including simplified propositions, connected solutions and strategic product priorities.
- Support continuous improvement of Product Marketing ways of working. Contribute to improved Product Marketing processes, templates, planning rhythms and governance. Help create consistency in how propositions are activated, measured and iterated across the UK portfolio.
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Requirements
Essential
- Product marketing, proposition marketing or go-to-market experience in B2B software, SaaS, technology or UK public sector markets.
- Strong ability to turn proposition strategy, messaging and customer insight into practical activation materials.
- Experience supporting product launches, go-to-market planning, proposition development or sales activation activity.
- Clear understanding of how Product Marketing works with Sales Enablement, Sales, Customer Success, Product and Marketing.
- Strong written communication skills, with the ability to simplify complex products, propositions and customer challenges into clear value narratives.
- Good commercial awareness, including how proposition quality can influence conversion, sales velocity, retention and customer value.
- Strong stakeholder management skills, with the ability to work across multiple teams without direct authority.
- Comfortable using customer, market, sales and performance insight to improve messaging and activation.
- Organised, delivery-focused and able to manage multiple launches, propositions or product priorities at the same time.
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Desirable
- Experience in GovTech, public sector software, local government, health and care, education, finance or regulated markets.
- Experience working with Sales Enablement teams to create proposition-led content, playbooks or briefing materials.
- Experience maintaining messaging frameworks, CVP playbooks, launch plans or go-to-market toolkits.
- Familiarity with product planning, CRM, sales or marketing systems such as Aha!, ADO, Salesforce, HubSpot or similar.
- Experience working in a matrix organisation across product families, vertical markets or regional teams.
Benefits
Time Off & Work-Life Balance
- ✔ 25 Days Annual Leave + bank holidays - plus the option to buy up to 10 extra days!
- ✔ Days of Difference - Up to 3 extra days off for volunteering.
Financial Well-being & Security
- ✔ Pension Contributions - 5% employer match to support your future.
- ✔ Income Protection - Up to 75% salary cover for long-term illness.
- ✔ Life Assurance - 4x salary tax-free lump sum.
- ✔ Critical Illness Cover - £25,000 lump sum (extendable to dependents).
Health & Perks
- ✔ Private Medical Insurance - Fast access to private healthcare.
- ✔ Health Cash Plan - Claim back physio, therapies & more.
- ✔ Dental Insurance - Cover for routine & emergency care.
- ✔ Affinity Groups - Join employee-led communities.
- ✔ Bounty Bonus - Refer a friend & get rewarded.
At Civica, we are committed to building an inclusive and diverse workplace where everyone feels valued and supported. We believe that a variety of perspectives drives innovation and excellence, and we welcome applicants from all backgrounds, cultures, and experiences.
We are an equal opportunity employer. We do not discriminate based on race, ethnicity, religion, gender, sexual orientation, disability, age, or any other legally protected characteristic. Our recruitment process is designed to ensure fairness and transparency, so every candidate has an equal chance to contribute to our mission.
If you need any adjustments or accommodations to participate in our recruitment process, please let us know. We are here to support you.
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