How your CV stacks up
Upload your CV to see how well it fits this job role
?%
ABOUT THIS ROLE
Reporting to the Head of Category & Trade Marketing for the UK & Ireland, the Product Marketing Manager will be responsible for driving our growth via one/two categories/products strategy. By using data and insights, the Product Manager will determine the opportunity for ghd’s strategic priority categories. Therefore, determining the relevant category strategy required including the optimum level of investment, the right distribution and activations needed to reach the maximum potential. The Product Manager will work cross functionally to bring to life the strategy across all commercial and marketing teams.
LOCATION
This role will be based in our London (Soho) office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.
JOB ROLE AND RESPONSIBILITIES
- Act as the Brand owner of your categories (Stylers, Dryers, Wet-to-Dry etc) setting the vision, building the roadmap, and holding the business accountable for delivery.
- Define the optimum category/product strategy: the right investment level, the right distribution footprint, the right activations to capture maximum potential and an always-on calendar.
- Own category/product profitability and growth, ensuring full alignment with the broader marketing and commercial strategy.
- Work with demand planning to size the prize and forecast long-range product demand with rigor.
- Turn consumer data into actionable insight to shape strategic recommendations for your key categories/products and drive business decisions.
- Stay ahead of the curve on consumer trends, competitive dynamics, and category shifts becoming the internal authority on your category/product landscape.
- Partner with Finance, Marketing, and Sales to develop holistic category/product strategies that ensure category/product profitability, growth, and alignment with the company’s broader marketing strategy.
- Own the category/product calendar across all retail partners, working hand-in-hand with Brand, Online, Trade Marketing, and Commercial teams on a best-in-class always-on plan, make ranging and differentiation plans, thanks to data analysis to reinforce the strategic recommendations.
- Drive ranging and differentiation plans with retail customers, using data to reinforce strategic recommendations and strengthen ghd’s multi-category strategy.
- Ownership and Accountability for driving Category/Product focus across all channels.
- Work closely with the Head of Category and Trade Marketing to upskill commercial and marketing teams ensuring that there is understanding of category/product customer targets for always-on activations, promotions and new product launches.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
SKILLS & KEY ATTRIBUTES
- Relevant degree level or equivalent
- A genuine passion for the beauty industry and a deep curiosity about consumers and competitors.
- Exceptional P&L and Commercial acumen.
- Deep understanding of category/product management and market dynamics.
- Strong analytical and data interpretation skills to drive category/product performance.
- Expertise in category management, pricing & promotional strategies, and retail optimization.
- Excellent communication and collaboration skills to work across multiple teams and external facing customers.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
WHO ARE WE?
Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!
Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver “safer for hair” heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.
Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!
VALUES
We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.
- Collaborative – We work together to create the extraordinary
- Creative – We foster creativity & excellence to create value for our brands and business
- Courageous – We are agile, entrepreneurial & we own our future
- Connected – We stay connected and ensure we are always consumer first
- Committed – We are responsible for our impact on others & the planet
Notice to Employment businesses/ Agencies.
ghd does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. ghd shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location