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The Role
GeoEdge is looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across GeoEdge's product portfolio, with a strong focus on our mobile and app security solutions.
This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products — defining compelling positioning and messaging, leading our go-to-market strategy, and translating our technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.
While you'll work across GeoEdge's product portfolio, a significant part of your role will focus on our growing mobile business. We're looking for someone with deep experience in the mobile app ecosystem who understands app developers, in-app advertising, mobile monetization, SDKs, mediation, and the broader ad tech landscape. You'll become the company's go-to expert in this space, bringing valuable market insights that help shape both our products and our commercial strategy.
This position is a remote position.
Responsibilities
- Own product positioning, messaging, and value proposition across GeoEdge's product portfolio
- Lead the go-to-market strategy and execution for new products, features, and major releases
- Become GeoEdge's internal expert on the mobile app and in-app advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
- Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities
- Act as the voice of the customer by bringing market insights directly into Product discussions
- Partner closely with Product Managers throughout the product lifecycle — from discovery and validation to launch and adoption
- Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
- Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
- Support Sales on strategic opportunities, customer presentations, and competitive deals
- Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy
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Requirements
- 4+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company
- Hands-on experience in the mobile app ecosystem and in-app advertising is required
- Experience in ad tech, app security, cybersecurity, fraud prevention, trust & safety, or digital risk — a strong advantage
- Strong understanding of app monetization, mobile advertising, SDKs, mediation platforms, ad networks, and the broader mobile advertising ecosystem
- Proven experience developing product positioning, messaging, and go-to-market strategies for technical products
- Excellent written, verbal, and presentation skills in English
- Ability to translate complex technical capabilities into clear, compelling customer value
- Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities
- Experience working cross-functionally with Product, Marketing, Sales, and Customer Success
- Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment
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Working at GeoEdge
At GeoEdge, we're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats — creating safer, higher-quality digital experiences at scale.
We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses.
If you're passionate about the mobile ecosystem, enjoy turning complex technology into powerful market stories, and want to play a key role in shaping the future of digital security, we'd love to hear from you.
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