Blue Light Card
Product Marketing Manager
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Product Marketing Manager
Blue Light Card – Product Marketing Manager (12-month Fixed Term Contract)
About the Role
We're building the Product Marketing function to match the scale of our four-million-strong emergency services, NHS, and armed forces community.
This newly created, 12-month fixed-term contract sits proudly at the intersection of Product, Design, and Marketing. As Product Marketing Manager, you’ll unite what we build with why it matters, transforming member and partner insights into:
- Clear positioning and compelling value propositions.
- Go-to-market strategies that drive real adoption across consumer and commercial audiences.
You’ll report to the PMM Lead and work closely on our highest-priority product initiatives, balancing strategic vision and hands-on execution.
Your work will shape:
- How we discover and validate product opportunities.
- The messaging that brings them to life.
- The execution across paid, owned, and CRM channels in a B2C environment.
Key Responsibilities
Adoption & Growth
- Drive awareness and adoption of Blue Light Card’s products and features, measuring success through:
- Engagement, activation, and retention metrics.
- Member and partner audience data.
Value & Messaging
- Develop and deliver end-to-end value propositions:
- Identify and define target audiences.
- Build messaging hierarchies and distribution plans.
- Create creative assets that resonate.
Research & Insights
- Collaborate with Product and Design teams to coordinate user research (qualitative + quantitative), feeding insights into:
- The product roadmap.
- Validation of marketing hypotheses with rapid iteration.
Campaigns & Experimentation
- Plan and execute test-and-learn campaigns, drawing on:
- A/B testing, UX research.
- Market trends and competitive analysis.
- Optimise strategies to improve commercial impact.
Channel Strategy
- Work with Product and Marketing to:
- Set up and optimise owned, paid, and CRM channels.
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Stakeholder Management
- Translate member and partner insights into positioning, prioritisation, and product decisions.
- Manage cross-functional stakeholders and external partners, ensuring clear, actionable communication across:
- Product teams, marketing, and commercial partners.
What You’ll Bring
Core Skills & Experience
- Solid experience in Product Marketing within a digital-first, B2C environment, with hands-on execution across:
- Owned, paid, and CRM channels at both strategic and operational levels.
- A background in financial services, fintech, or regulated industries—especially FinServ or FinTech (highly preferred). Regulated services experience is essential.
- Comprehensive grasp of both inbound and outbound Product Marketing, including:
- Collaborating across multiple stakeholder groups to refine positioning and GTM plans.
- Translating user research into actionable product/marketing decisions (recruitment → synthesis → execution).
- Strong communication skills and ability to tailor messaging for:
- Internal product teams.
- Commercial partners.
- External consumers.
Ideal Traits
- Hands-on, organised approach with:
- Genuine data enthusiasm.
- End-to-end customer journey thinking.
- Cross-functional execution appetite.
- Familiarity with product and digital performance tools (e.g., Amplitude, Google Analytics, Tableau) is a bonus, not essential.
Our Culture
Mission: Make Heroes Happy
At Blue Light Card, we fuel our purpose by focusing on the happiness of our members—the real-life heroes who protect, heal, and sustain us. This drive shapes our:
- Purpose-built discounts and innovations.
- Unrivalled service standards.
How We Work
- Smarter, bolder answers: We innovate relentlessly and take ownership.
- Teamwork matters: We collaborate shoulder-to-shoulder, blending hyper-focus with versatility.
- Diversity & inclusion: We build a workforce that reflects and amplifies our communities. Different perspectives = stronger impact.
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Hybrid Working Model
- On-site presence encouraged at Leicestershire HQ or Holborn (London) to foster collaboration.
- Flexible but not fully remote—we prioritise human connection and culture maintenance.
Blue Light Card is an equal-opportunity employer. We evaluate candidates based on skills, qualifications, and experience, ensuring fairness in recruitment. During high-application periods, we prioritize candidates who fully meet essential criteria.
What We Offer
Compensation & Benefits
- Flexibility: Hybrid working with flexible hours.
- Perks & Practicalities:
- EV charging and onsite parking (HQ only).
- 25 days annual leave + 1 birthday day + 5 extra days (buy/sell scheme).
- Company bonus scheme.
- Team Discounts:
- Your own Blue Light Card + exclusive 3,000+ discounts.
Health & Wellbeing
- Generous BUPA insurance: Covers pre-existing conditions.
- Auto-enrolment pension with salary sacrifice (employer National Insurance savings reinvested).
- Enhanced parental/absence leave.
- Mental health support:
- ** Cashback healthcare plan**.
- Employee Assistance Programme (EAP), including mental health first aiders.
Engagement & Growth
- Regular social/cultural events:
- Festival parties, team sports, holiday celebrations.
- Monthly "Light’s Up" recognition + Annual Shine Awards.
- Friendly office vibe:
- Relaxed dress code and modern workspace (games + chill zones, book club, free drinks/snacks).
- Gym & fitness:
- Onsite gym at HQ (+ free HIIT/stretch classes).
- Development & culture:
- Learning + growth initiatives.
- Personal development fund.
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