Propel
Product Marketing Manager
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Product Marketing Manager | AI-Native Recruitment Technology | London (Hybrid) | Up to £80k
THE COMPANY
This is a rare opportunity to join one of the most talked-about names in recruitment technology - a profitable, fast-growing AI-native SaaS platform that is genuinely changing the way recruiters work.
They've built a product that recruiters love - the G2 reviews speak for themselves - and they've done it without losing sight of what matters: a great product, a great team, and sustainable growth. Named one of The Sunday Times Best Places to Work 2025, they're growing faster than anyone else in their space.
There is now real, deliberate investment going into building out a proper marketing engine - and this is one of three key hires coming in together to make that happen. You won't be joining a team that's already figured it out. You'll be one of the people who does.
THE ROLE
As Product Marketing Manager, you'll own two of the functions that sit closest to revenue - product marketing and customer marketing - with a clear weighting of 70% product marketing and 30% customer marketing.
On the product marketing side, you'll work directly with the VP of Product and the CMO to define how the business brings its product to market - owning the messaging framework, leading go-to-market launches, building the competitive intelligence programme, and creating the sales enablement materials that equip the team to win.
On the customer marketing side, you'll collaborate with a 30+ person customer success function to build campaigns that drive adoption, retention, and upsell - and run the customer evidence programme that turns happy customers into compelling proof.
This is a founding role. There is no existing playbook. You will define what both functions look like here - and in doing so, directly influence how the business grows.
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Product marketing (70%)
- Owning product and feature launches end to end - from positioning and messaging through to internal briefing, sales enablement, and campaign execution
- Building and maintaining the messaging framework by segment, keeping positioning sharp as the ICP evolves
- Leading the competitive intelligence programme - battle cards, competitor tracking, insights fed back into messaging and sales conversations
- Producing sales enablement materials: battle cards, one-pagers, objection handling guides, outbound sequences, and demo materials
- Collaborating closely with the VP of Product to translate the roadmap into compelling customer-facing narratives
- Mapping the full buyer journey and ensuring every stage has the right asset and message
- Using AI tools in a genuinely creative way to move faster, research smarter, and scale your output
Customer marketing (30%)
- Designing and running campaigns that drive product adoption, retention, and upsell in close collaboration with the customer success team
- Running the customer evidence programme: case studies, testimonials, G2 reviews, and reference customers
- Building targeted campaigns to expand revenue within the existing customer base
THE IDEAL CANDIDATE
You're a product marketer through and through - someone who has owned the function, not just contributed to it. You've been in environments where the PMM playbook didn't exist yet, and you built it. You know what good looks like because you've defined it yourself.
You communicate with clarity and precision. You listen carefully, answer directly, and don't go round in circles. You're equally comfortable in a room with the product team translating the roadmap as you are working alongside sales to sharpen their pitch.
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You use AI the way the best people in your field do - not as a shortcut, but as a force multiplier. You've built workflows, automated research, and found creative ways to do more with it than most people imagine possible.
You'll need:
- 4+ years in B2B SaaS marketing with product marketing as a core specialism
- Experience across at least two companies where you've done PMM work in-house - not just one long tenure
- A track record of taking products or features to market end to end - strategy, launch, enablement, reporting
- Strong sales enablement experience - battle cards, objection handling, working directly with commercial teams
- Some exposure to customer marketing or post-sale campaigns - you understand the retention and upsell motion
- A startup or scale-up background - you know what it means to build without a safety net
- Genuine, specific AI fluency - not just using it, building with it
WHAT'S ON OFFER
Salary up to £80k, plus:
- 25 days holiday plus public holidays
- Private medical, dental and vision insurance
- Income protection insurance
- MacBook and any software or tools you need to do your best work
- Flexible working arrangements - hybrid from a great London office
- Employee Assistance Programme
- Compassionate leave policy
- Monthly socials with a team that genuinely likes each other
Keen to find out more?
This role is being managed by Propel London. Get in touch with Sinead Willis to find out more or apply in confidence.
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