EMR | Specialist in Marketing Recruitment
Product Marketing Manager
London
£75k – £90k/yr
Posted about 16 hours ago
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A global B2B payments provider based in London is seeking a Product Marketing Manager to assist the business generate innovative insights and shape the product strategy to help the business achieve it’s 5-year growth ambitions.
Responsibilities
- Lead the delivery of product marketing strategy to drive growth for businesses in close partnership with strategy, product, and marketing teams.
- Develop a deep understanding of our customers, needs, competitors and develop unique value proposition
- Define, test and refine global product positioning, messaging and value proposition in collaboration with product, sales and marketing teams
- Plan an effective product launch strategy / plan across sales, marketing, pricing and operations to bring our value proposition to life for new features and products
- Deliver a compelling, end-to-end customer experience across our touch points alongside sales, marketing and operations - website, emails, content, decks and more
- Leverage qualitative and quantitative insights
- Monitor key business indicators around product adoption, usage, and satisfaction to identify blockers and solutions to optimize our growth funnel in the market.
- Partner with country marketing teams to deliver relevant content programmes for priority events, integrated marketing campaigns, and ongoing demand generation.
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Requirements
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- Experience in B2B product marketing, or product strategy function at a fast growing technology company essential
- Product marketing experience in SAS / software would be considered
- Bachelor’s degree or equivalent
- Experience working with regional commercial and marketing teams to launch go-to-market campaigns that grow product adoption and usage
- Strong written and spoken communication skills essential
- Hands-on self starter
- Track record of collaborating and driving impact across cross-functional teams
c75-£90,000 - dependant on experience
3-days in the office
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Skills
B2B Product Marketing
Product Strategy
Customer Understanding
Value Proposition
Product Positioning
Messaging
Product Launch
Customer Experience
Qualitative Insights
Quantitative Insights
Business Indicators
Content Programs
Integrated Marketing
Demand Generation
Collaboration
Communication Skills
Location