Product Marketing Manager

Product Marketing Manager Our Story Be a part of something bigger... Radar Healthcare is dedicated to improving patient safety by bringing together the expertise of healthcare professionals and the power of intuitive software. Our innovative platform has been developed in partnership with industry experts to ensure organisations always meet regulatory standards – making it easier than ever for healthcare providers to deliver top-quality care to their patients. We’re on a mission to become a world-leading health-tech pioneer, and we know that we can only achieve this with the help of talented individuals like you. If you’re passionate about improving healthcare outcomes and want to work in a team of like-minded individuals, we invite you to join us on our journey. So if you’re up for an exciting challenge and want to be part of a team that’s making a real impact, we’d love to hear from you! Our Values At Radar Healthcare, we are all proud of our values-led, open, supportive and inclusive culture. It's just as important that anyone joining our friendly team share the same values as us, to ensure we're all on the same page from day one, so we're looking for people who feel aligned to the following: 🤝🏽 Customer focused with a partnership approach 📖 Open, honest and transparent 🧠 Innovative 🫶🏼 Ethical, trustworthy and caring Our People & Culture At Radar Healthcare, we understand and celebrate the fact that our people are our best assets! We are proud to showcase our diverse and passionate talent that encapsulates our vision, purpose and values in our shared mission of innovation in healthcare. We’re an ambitious but caring team, and so supporting our colleagues and partners is always a top priority. Not to mention, we’re not all work and no play – we love getting together to celebrate our achievements together in various settings, whether it be our winter and summer socials, our people-led full company days, team get togethers or simply just interacting and supporting one another over coffee breaks either remotely or in person at our amazing Leeds office. "We're also super proud to be Great Place to Work-Certified, based on outstanding feedback directly from our team earlier this year, with 91% of the team agreeing that they "would strongly endorse my company to friends and family as a great place to work" Not to mention Radar Healthcare has been named one of the UK’s Top 100 Companies to Work For 2025, one of the Top 20 Tech Companies to Work For, and has received a Two Star Accreditation from Best Companies, recognising ‘Outstanding’ levels of workplace engagement."" 🫶🏼 The Opportunity Radar Healthcare's new ⭐ Product Marketing Manager ⭐ Our Product Marketing Manager will be responsible for bridging the gap between product, sales, and marketing, developing and executing strategies to ensure clear, consistent messaging that showcases the impact of the product functions and communication of the product roadmap aligned with customer needs. What you’ll be doing to make a difference: Go-to-Market Plans Support product, sales and customer-facing teams with go-to market plans for new products or product updates, including acquisition, engagement, and retention strategies. Product Positioning and Messaging Create compelling product positioning and messaging that communicates the unique value of Radar Healthcare to target audiences across the NHS, Social Care and Independent Healthcare markets. Team Collaboration Work closely with marketing, product, technical and customer-facing teams to ensure alignment and consistency of product messaging. Market Research and Analysis Lead on market research to understand customer needs and analyse competitor activities. Share across the wider business with analysis on how Radar Healthcare can position itself in the market based on findings. Content Creation Create compelling marketing and sales enablement materials—including website copy, blogs, videos, demos, and presentations—in collaboration with customer-facing teams to effectively position Radar Healthcare as the leading risk, quality, and compliance solution for healthcare organisations. Campaign Execution Work with the Marketing Campaigns Manager and the US team to plan and execute product-based marketing campaigns with the right messaging around product USPs for the audience targeted. Performance Analysis Track and analyse the performance of product-owned marketing campaigns and make adjustments as needed. Product Releases and Updates Own and plan product focused webinars, collating the relevant content to demonstrate to our intended ICP. Collaborate with the Customer Communications Manager on their webinar calendar to release the latest product and development information. Security and Quality Responsibilities: Ensure all product marketing activities comply with information security and data protection standards, including the appropriate handling of customer, product, and commercially sensitive information, and adherence to internal policies when creating, storing, and sharing materials. Your journey so far... · Proven experience in product marketing, product management, or a closely related role within a SaaS or technology-led organisation · Experience developing go-to-market plans for new products, product updates, or feature releases · Experience creating product positioning, messaging, and sales enablement materials for different customer audiences · Experience using market, customer, competitor, and campaign performance data to inform decisions and improve outcomes · Ability to work effectively with cross functional teams, including marketing, product, technical, sales, and customer facing teams · Customer-focused approach, with the ability to understand market needs and translate insight into meaningful product messaging · Relevant professional experience or qualification in marketing, product marketing, business, communications, or a related discipline Even better if you… · Have experience working in healthcare, health-tech, compliance, risk, quality, or regulated markets · Have experience supporting campaigns or go-to market activity across multiple regions, including the US market · Are confident presenting product information through webinars, demos, presentations, or customer-facing sessions · Have knowledge of information security, data protection, or compliance requirements relevant to marketing communications · Are comfortable working in a remote, fast-paced environment with changing priorities The Bigger Picture Whilst we value professional experiences and qualifications, we’re committed to maintaining a culture of growth and development here at Radar Healthcare. We take into account each candidates demonstrable skillset, drive and ethos so even if you don’t feel 100% qualified for the role – we welcome you to connect with us. We’d love to hear from passionate candidates from all backgrounds that align themselves with our company values and are excited to make a difference in healthcare! What we offer in return... 💰 A competitive salary dependent on experience 💜 Values-led culture - we’re extremely proud of our culture. Learn more about what makes it special here 🏢 Flexible working – We believe in empowering our team to work in a way that suits them best. Whether you’re an early bird or prefer working from home most of the time, we trust you to get the job done around our core hours. We have a base expectation of 1 day per month in the office but outside of this, although we have a fantastic office in the heart of Leeds (complete with a rooftop bar for the summer months), the choice is yours! 🏝️ 25 days holiday (+ bank holidays) continually increasing with service, plus the option to buy up to a week to suit whatever exotic adventures or big life events you have planned for the year ahead 🎂 Birthdays off and a surprise through the letterbox - we love to make a song and dance about every year around the sun! 🤝🏽 Charity leave – giving back is important to us, so we empower all our team members to support charity every year on company time 🧠 Mental healthcare - Face to face counselling support, an app, and an Employee Assistance Program and many colleagues trained in mental health first aid 👩🏾‍⚕️ Healthcare - Cover with Medicash, you get money back when you spend on health appointments e.g. physio, dental, optician, prescriptions, private GP + more 💛 Life cover – a pay-out of 3x your salary to support your beneficiaries if the worst happened 💐 Compassionate leave of up to 5 days time off if you lose a loved one 🤕 Paid sick leave - Enhanced sick pay after 6 months (increasing with service) 🍼 Enhanced family leave - Primary caregivers (maternity/adoption); 16 weeks full pay, 10 weeks half pay & secondary caregivers (paternity); 2 weeks full pay and another 2 weeks full pay to take in your new arrivals first year of life (once you have been with us for 1 year) 💵 Pension - We’re invested in your future, we contribute 3% of your salary to your pension pot, helping you save up for those golden years! 💻 Technology – Rest assured, we'll have a laptop all set up and ready for you on your first day. Additionally, in your first week, we’ll conduct a WFH risk assessment to ensure you have everything you need, including a second screen, keyboard, mouse, and any other goodies! 🐶 Dog friendly office 🎈 Socials – we get together as a full company at least four times per year, plus at least once a quarter in individual teams, too. Not including all the fun activities being planned by our newly formed social committee. 🧩 Discounts on cinema, vouchers, gym memberships, days out and much much more ✨ PLUS a monthly £ allowance on our flexible benefits platform to spend on whatever else you might be after (private medical insurance, dental insurance, critical illness cover, or upgrade any of the covers above) with the ability to top up from salary if desired. We’re all different, after all! Accessibility If you require any special considerations or adjustments to our application and interviewing process, please don't hesitate to let us know. We understand and celebrate the fact that every person that we connect with is different and therefore requires different starting points on their journey with us. If you have a medical condition or disability we are committed to ensuring that our process is inclusive and accessible for all, let us know how we can best support you. Connect with us! We'd love to hear from you! If this role isn't quite right for you but you feel like Radar Healthcare could be, click the Connect button on our careers site and we'll keep you in the loop of new opportunities as they arise. You can also find out more about our mission, values and culture by checking out our various channels: 🎧 Listen to Our What the HealthTech podcast 🔗 Connect with us on Linkedin 💚 Discover why Radar Healthcare is a fantastic place to work from our very own people on Glassdoor! Connect with us on our journey and get to know the people who make us shine!