Product Marketing Manager

Nomad eSIM is one of the fastest-growing players in global connectivity, enabling seamless access to high-speed mobile data in over 200 destinations through a fully digital eSIM platform. Our consumer app delivers a premium, app-first experience with instant activation, transparent prepaid pricing, and reliable multi-network coverage across key global markets. Trusted by millions of travellers worldwide, Nomad consistently ranks highly across app stores and review platforms, reflecting a strong focus on product quality, ease of use, and customer experience.

Part of the LotusFlare ecosystem, Nomad combines startup speed with the backing of a Silicon Valley telecoms technology company whose cloud-native platform powers digital services for leading global operators. This means we do not just build on telecom infrastructure, we own and operate it at scale.

While our consumer product serves millions of travellers worldwide, Nomad today is a multi-layered business:

• B2C: A leading global travel eSIM app
• Enterprise (B2B2C): Embedded connectivity for banks, fintechs, airlines, and travel platforms
• Wholesale: Powering other eSIM providers with our technology and global infrastructure

Through our APIs, SDKs, and white-labelled solutions, we enable some of the world’s most innovative companies to launch and scale connectivity products quickly, securely, and globally.

We are building the infrastructure layer for the future of eSIM, shipping fast, scaling globally, and solving real-world connectivity challenges for both consumers and enterprises.

Job Description And Responsibilities

Nomad is looking for an experienced Product Marketing Manager to join our marketing team in London. As the founding Product Marketing hire for Nomad B2B, this person will own and build the full Nomad B2B product marketing function across all verticals. This role requires exceptional English language and writing skills, along with a strong understanding of enterprise software and SaaS.

The role will have primary responsibility for defining and executing Nomad’s B2B go-to-market and product marketing strategy, working closely with Product and Sales. This role reports to the Global Marketing Lead in Singapore, with a dotted-line relationship working closely and primarily with the Director of Sales for Nomad, based in London.

• Craft clear messaging and unique selling propositions that distinguish Nomad in the market.
• Communicate the core ideas of Nomad and the value our products deliver to customers and prospects.
• Plan and lead in the launch of new offerings and services across global markets.
• Create marketing materials such as blog posts, website copy, case studies, product briefs, sales presentations, and POV papers to support enterprise sales efforts.
• Manage a full yearly marketing release roadmap ensuring all future product releases are communicated to the market clearly and timely.
• Present LotusFlare and Nomad offerings to internal teams and external clients, aligning product value propositions with go-to-market strategies.
• Work closely with Nomad sales leadership and broader business stakeholders to ensure the growth engine and GTM strategy are fully aligned with overall marketing objectives.
• Become the subject-matter expert on the Nomad B2B technology stack, including API-driven eSIM provisioning and wholesale offerings (eSIMfx).
• Support RFXs with enterprise clients by providing sales enablement tools, collateral, and bespoke designs based on client requirements.
• Translate these insights into a structured monthly B2B marketing plan spanning social, events, email, and sales enablement.
• Partner with the sales team on prospecting, deal support, and post-sale upsell initiatives.
• Conduct market research to gain an understanding of the competitive landscape and help establish product differentiators.
• Coordinate timelines and deliverables with Product Management to align marketing initiatives with product development cycles.
• Architect and execute a "Search Everywhere" strategy that integrates SEO, Paid Search, and GEO (Generative Engine Optimization) to ensure the product is cited as the authoritative solution in AI-generated answers, dominates top-of-page paid placements, and maintains high-intent organic rankings for our core software category.