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Product Marketing Manager
Product Marketing Manager - Zutec
About Us
Zutec is a fast-growing technology company, providing secure, cloud-based and AI software for the construction and property industry. We offer best-of-breed solutions for Document Management, Quality Management, Handover Management and Asset Management.
Today, we’ve digitised over 35 million building documents, empowering 1.5m+ building units and powering £250bn in building assets across the UK and Ireland. Our user-friendly solutions help contractors, housebuilders, developers, and asset owners manage building information, saving time, money and ensuring compliance throughout the building lifecycle.
With offices in London & Dublin, it’s an exciting time to join Zutec as we continuously grow our team, offering opportunities for career development and progression for high achievers.
The Role
We are looking for a dynamic, detail-oriented, and hands-on Product Marketing Manager to join our marketing team. This role operates at the intersection of product, sales, customer success, and marketing, focusing on product positioning, launches, and go-to-market (GTM) strategies.
Key Responsibilities
- Translate software, AI, and solution capabilities into compelling value propositions that resonate with customers and support commercial teams in winning deals.
- Work closely with Product Management and the GTM team to shape launches, develop sales enablement materials, execute campaigns, and build our market presence.
- Experience in B2B SaaS is essential, with a strong preference for Construction/Property Technology (PropTech) or related industries.
What We’re Looking For
A strong Product Marketing Specialist should excel in the following:
Product / Solution Positioning & Messaging
- Develop compelling product positioning and messaging for all solutions.
- Clearly articulate customer value propositions for target industries and personas.
- Create differentiated messaging against competitors.
- Maintain consistency across all customer touchpoints.
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Go-to-Market Execution
- End-to-end GTM planning for product/feature launches and releases.
- Coordinate launch activities across Product, Marketing, Sales, and Customer Success.
- Define objectives, messaging, content plans and enablement strategies.
- Measure success and identify improvement opportunities.
Sales Enablement
- Create high-quality sales collateral, including:
- Sales presentations
- One-pagers
- Brochures/booklets
- Papers/positioning documents
- Customer case studies
- Competitive comparison guides
- Battlecards
- Support commercial teams in articulating product/solution value.
Customer & Market Insight
- Gather insights from customers, prospects, sales, Customer Success, and industry trends.
- Conduct market and competitor analysis.
- Share actionable insights that influence product and marketing strategies.
Product Adoption
- Develop messaging supporting feature adoption and customer expansion.
- Measure product engagement and identify opportunities to deepen customer value.
Content & Thought Leadership
- Collaborate with the marketing team to produce:
- Product webpages
- Launch campaigns
- Product videos and webinars
- Customer stories and solution guides
- Industry thought leadership
- Analyst and media content
Cross-Functional Collaboration
- Build strong relationships with:
- Product Management
- Sales teams
- Customer Success
- Marketing Leadership
- Executive teams
What We Offer
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Zutec provides a fantastic benefits package, regularly reviewed to meet team and employee needs:
- Private healthcare
- Life assurance
- Cycle-to-work scheme
- Enhanced maternity/paternity leave
- Employee Assistance Programme
- Annual bonus opportunity
- Subscription to professional studies
- Hybrid working flexibility
- Summer and winter company parties
- Very competitive holiday allowance
- Charity and volunteering days
- Access to mental health first aiders
- Company pension scheme
Why Zutec?
Zutec empowers our people to provide talent-driven innovation reflected in our solutions, cultural values, and corporate mission. Our core values are encapsulated by the acronym DATA, symbolising our mission as a ‘DATA’-driven company:
- Different: Celebrate diversity. Challenge the status quo to find better ways to operate. Every team member’s unique strengths and ideas fuel our innovative solutions.
- Agile: Technology evolves rapidly, and so do we. We continuously refine our approach to help customers extract greater value from their businesses and data, maintaining a cutting-edge edge.
- Transparent: We prioritise clarity and openness in both operations and communication. Respect and transparency drive collaboration, fostering better insights and decisions.
- Achievement: Driven by outcomes and continuous improvement, we focus on tangible benefits for both teams and customers. Growth, efficiency, and quality are core to our mission.
Our commitment to diversity and inclusion defines our culture. We believe diverse and inclusive teams drive better outcomes—innovating to solve complex challenges in an ever-changing world. Difference matters here. Whether through how you think, where you're from, or who you are—you are welcome.
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