Vend Tech Group
Product Marketing Manager (Credential Lifecycle)
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Product Marketing Manager (Credential Lifecycle)
Product Marketing Manager – Credential Lifecycle
I’m currently supporting a global payments business that is looking to hire a Manager, Product Marketing to lead product marketing across a key area of its payments performance proposition.
This role will focus on Credential Lifecycle, covering capabilities such as:
- Vaulting
- Network tokens
- Real-time account updater
- Digital wallets
- Future credential-related products as the portfolio expands
The role’s purpose is to help merchants understand how to store, update, and use payment credentials more effectively, improving acceptance rates, reducing payment failures, and creating a smoother customer experience.
Key Responsibilities
- Own product marketing for credential lifecycle products, including:
- Vaulting
- Network tokens
- Account updater
- Digital wallets
- Future payment credential capabilities
- Translate technical payment features into clear, outcome-focused value propositions for merchants.
- Develop positioning and messaging that connect credential lifecycle capabilities to merchant outcomes such as:
- Higher acceptance rates
- Fewer failed payments
- Improved customer experience
- Own go-to-market (GTM) execution for launches, feature rollouts, and adoption campaigns.
- Deliver integrated product marketing campaigns across:
- Digital channels
- Brand campaigns
- Regional strategies
- Commercial enablement
- Collaborate closely with Product, Commercial, Marketing, and Performance Product Marketing teams to ensure a consistent payments performance narrative.
- Create sales enablement materials and collateral to help commercial teams effectively communicate:
- The value of credential lifecycle products
- Track and analyse campaign and launch performance, using data to:
- Identify improvements
- Drive adoption growth
- Build subject matter expertise across:
- Tokenisation
- Payment credentials
- Digital wallets
- Emerging payment capabilities
- Collaborate to improve product marketing processes and workflows as the function scales.
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Ideal Background
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- Experience in product marketing, go-to-market (GTM), payments marketing, or a closely related commercial marketing role.
- Hands-on experience in:
- Supporting or executing product launches
- Adoption campaigns
- Integrated GTM initiatives
- Strong preference for payments, fintech, PSP (Payment Service Providers), acquiring, or merchant payments expertise.
- Advantageous (though not mandatory) exposure to:
- Tokenisation
- Network tokens
- Digital wallets
- Card-on-file solutions
- Account updater services
- Vaulting
- Payment optimisation
- Credential lifecycle strategies
- Strong ability to simplify complex technical products into clear, compelling customer value.
- Commercially driven mindset with an understanding of:
- How product marketing supports adoption, engagement, and business impact.
- Confident in working cross-functionally with:
- Product teams
- Sales
- Marketing
- Regional teams
- Commercial teams
- Data-driven, organised, and disciplined in owning projects through completion.
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