Riskonnect, Inc.
Product Marketing Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Product Marketing Manager
Product Marketing Manager
Riskonnect, Inc.
The Company
Riskonnect, Inc. is the leading integrated risk management software solution provider, empowering organizations to anticipate, manage, and respond in real-time to strategic and operational risks across the extended enterprise. Recognized as an industry leader, the company employs over 1,100 risk professionals across the Americas, EMEA, and Asia Pacific, serving over 2,400 customers globally. Our innovative risk technology, customer success mindset, and employee-first culture make Riskonnect a premier place to work.
The Opportunity
Riskonnect is seeking a product marketing manager responsible for making our products "fly-off the shelf".
This role focuses on aligning product strategy with sales and marketing tactics rather than delivering demos or highlighting features (though these may occasionally occur). You’ll act as the product evangelist, playing a key role in organizing product launches.
Key Responsibilities
- Knowledge of buyers: You’ll be the expert on who they are, how they buy, and their critical decision-making factors.
- Competitive intelligence: Deep understanding of what competitors do now—and plan to do in the future.
- Strategic positioning: Develop positioning and messaging tailored to our target audience, using data-driven insights.
- Buyer journey mapping: Understand the purchasing process, including information sources and decision-making dynamics, then refine sales/marketing approaches accordingly.
- Multichannel consistency: Ensure product and marketing messaging align across all channels and touchpoints.
- Demand generation: Collaborate with the marketing team to design programs that drive customer acquisition and retention.
- Product launches: Partner with product management to plan and execute new product and feature releases.
- Sales enablement: Train internal sales channels on buyer needs and tool usage while developing effective collateral.
- Thought leadership: Represent Riskonnect externally through speaking engagements, written content, and industry engagement.
- Platform advocacy: Deepen understanding of our integrated risk management platform’s value.
- Roadmap influence: Keep a strong feedback loop to impact the product strategy.
- Performance measurement: Set and track goals related to product adoption and content engagement.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Flexibility is required due to a remote team structure, but core working hours will be agreed upon collaboratively.
Responsibilities
Core Duties
- Conduct market intelligence, becoming the firm’s authority on our buyers’ personas, purchasing behavior, and key criteria.
- Resource-competitor analysis, tracking their positioning and future initiatives.
- Collaborate with product management and marketing to refine product messaging that resonates with our buyers.
- Map the buyer’s journey, identifying information sources, decision-makers, and influencing points. Adjust sales and marketing strategies based on findings.
- Ensure consistency in product branding and communication across all touchpoints.
- Develop marketing plans for supported products, outlining activities, budget allocations, and goals for customer retention and acquisition.
- Continuously assess and report on program effectiveness, guiding necessary adjustments.
- Lead product launches, coordinating cross-functional efforts and execution plans.
- Serve as thought leader, speaking publicly and authoring thought-provoking content.
- Train sales teams on buyer pain points, solution differentiation, and tool usage.
- Convey the platform’s strategic value, particularly that of Riskonnect’s unified risk framework.
- Maintain an active dialogue with product management to influence future improvements.
- Set, track, and optimize measurable marketing goals (e.g., adoption rates, engagement metrics).
- Keep the organization updated with processes, goals, and success stories.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Your Skills and Experience
Minimum Requirements
- 3+ years in product marketing or equivalent experience.
- Proven expertise in SaaS marketing.
- Strong ability to write compelling marketing materials.
- Comfortable with public speaking in various formats.
- Ability to work independently and collaboratively.
- Adaptable to a fast-paced environment.
- Proven project management skills.
- Experience leading product launches.
- Basic understanding of risk management or GRC (Governance, Risk, Compliance).
Preferred Abilities
- Ability to segment messaging effectively for different audience types.
- Deep knowledge of the analyst ecosystem (Gartner, Forrester, etc.).
- Familiarity with Pragmatic Product Marketing.
Please note: A CV reflecting experience in the GRC sector is a prerequisite for consideration.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location