Allied Telesis
Product Marketing Manager Europe
United Kingdom
Posted about 18 hours ago
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Job Summary
Product Marketing Managers contribute significantly to a company’s success by defining how products are positioned and differentiated in the market, and by enabling effective go-to-market strategies that drive adoption and revenue. They play a critical role in ensuring that product capabilities are translated into clear, compelling, and outcome-driven value propositions aligned with customer needs. In a solution-led model, Product Marketing Managers ensure that products effectively serve solutions, supporting consistent messaging, strong competitive positioning, and successful market adoption.
Essential Duties and Responsibilities
Market Analysis & Competitive Intelligence
- Conduct rigorous market research across networking hardware and software segments — including switching, routing, SD-WAN, network security, and cloud networking.
- Monitor competitive dynamics, track win/loss trends, and synthesize field and pipeline data into actionable insights that influence product and go-to-market strategy.
Market Engagement
- Build and maintain relationships with key stakeholders to gather insights on market perception, buying drivers, and competitive dynamics.
Positioning & Messaging
- Define and own differentiated positioning and messaging for assigned products and solutions.
- Translate complex networking architectures and technical capabilities (e.g., programmability, automation, performance benchmarks) into clear business outcomes.
- Ensure message consistency across regions, channels, sales motions, and campaigns.
Content Creation & Narrative Development
- Lead the development of high-impact marketing and sales content: solution briefs, competitive battlecards, ROI frameworks, executive presentations, and demo narratives.
- Set the quality bar and guide cross-functional contributors to align with approved positioning.
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Sales Enablement
- Design and deliver enablement programs that equip sales and channel teams to win in competitive networking deals.
- Own the competitive response strategy for key scenarios and support high-value opportunities directly when positioning and technical differentiation are decisive.
Product Feedback
- Serve as the primary voice of the market to Product Management.
- Bring structured, data-backed input on customer pain points, feature gaps, and competitive threats — and actively influence product roadmap prioritization through well-reasoned business cases.
Solution Commercialization (in collaboration)
- Work in close partnership with Solution Marketing to develop the commercial narrative for solution-based offers (e.g., campus, data center, WAN).
- Drive alignment between product capabilities and solution-level value propositions, ensuring they resonate with infrastructure, networking, and IT decision-makers.
Marcom Support
- Provide messaging frameworks, campaign input, and positioning guidance to Marcom for digital programs, demand generation, and field marketing activities.
- Review outputs to ensure accuracy and differentiation before market release.
Experience, Skills & Abilities
- 5+ years of product marketing experience, with at least 3 years in networking or adjacent infrastructure markets (HW and/or SW)
- Proven ability to influence roadmap and GTM strategy without direct authority
- Deep understanding of networking technologies: familiarity with routing, switching, SD-WAN, network automation, or cloud networking is strongly preferred
- Track record of developing positioning and messaging that wins in competitive markets — with evidence of business impact (win rate improvement, pipeline contribution, competitive displacement)
- Ability to engage credibly with technical audiences (architects, network engineers) and business buyers (CIOs, IT directors) alike
- Strong analytical skills: comfortable working with sales data, win/loss analysis, and market sizing
- Excellent written and verbal communication — able to simplify complex topics without losing precision
- Experience working cross-functionally across Product, Solutions, Sales, and Marcom in a matrixed environment
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Education / Training
- Bachelor’s Degree in Marketing, Business or related field.
Key Objectives
- Establish and maintain clear, differentiated positioning for assigned networking products that demonstrably improves competitive win rates
- Deliver a fully equipped sales enablement program within the first 6 months — covering battlecards, competitive playbooks, and objection-handling tools for top competitive scenarios
- Ensure all solution-level GTM launches include validated messaging, complete sales tools, and measurable adoption metrics
- Build measurable feedback loops between field teams, customers, and Product Management that surface strategic insights on a recurring basis
- Contribute to pipeline growth and market share gains by supporting Marcom campaigns with positioning that converts
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Skills
Product Marketing
Market Analysis
Competitive Intelligence
Positioning
Messaging
Content Creation
Sales Enablement
Product Feedback
Networking Technologies
Analytical Skills
Communication
Cross-Functional Collaboration
Solution Commercialization
Market Engagement
Technical Understanding
Business Impact
Location