Codebase Technologies
Product Marketing Manager (Europe, UK)
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ABOUT CODEBASE TECHNOLOGIES
Codebase Technologies is a global digital banking technology company that empowers banks, financial institutions, and fintechs to launch, transform, and scale innovative financial services. Through its award-winning Digibanc™ platform, Codebase delivers cloud-native, API-first solutions spanning digital banking, core banking, lending, onboarding, payments, and embedded finance for both conventional and Islamic institutions. With digital banking and financial propositions delivered across 19 countries, Codebase combines deep industry expertise with cutting-edge technology to help shape the future of banking.
Why Join Us?
At Codebase Technologies, you’ll have the opportunity to work on impactful projects that redefine financial services across emerging and developed markets. We foster a culture of innovation, collaboration, and continuous learning, empowering our people to solve complex challenges, grow their careers, and contribute to building the next generation of digital banking experiences.
ABOUT THE ROLE
Codebase Technologies is looking for a Product Marketing Manager to own the positioning, messaging, and sales enablement for the Digibanc™ digital banking platform. This is one of the most strategically important hires in the marketing function — you will be the person who translates a technically complex, multi-module SaaS platform into language that resonates with bank CIOs, CDOs, and digital transformation leads across MENA, South Asia, SEA, and Africa.
You will work closely with the Managing Partner (and later the Head of Marketing), the Technical Product Analyst team, and the commercial team to build the narratives, tools, and intelligence that enable Codebase to win in a competitive market against Backbase, Mambu, Temenos, and regional alternatives.
Beyond messaging and sales enablement, you will own customer insights—leading win/loss analysis, discovery interviews, and market research to inform product and marketing strategy. You will also own the content strategy for Digibanc™, including case studies, whitepapers, and thought leadership that build credibility in the fintech space.
This is a high-visibility, high-ownership role. You won't just write documents—you will shape how the market perceives Digibanc™ and directly influence the commercial team's ability to win.
WHAT WE’RE LOOKING FOR
- A storyteller who can make a complex product feel simple and compelling to a senior banking audience
- Detail-oriented and rigorous — your battlecards are accurate, your messaging is consistent, your decks don’t have errors
- Proactively engaged with the market — you read the trade press, follow competitor moves, and bring intelligence to the team unprompted
- Collaborative with sales — you treat the commercial team as your primary customer and measure yourself by whether they actually use what you produce
- Cross-functional by nature — you work seamlessly across product, sales, engineering, and marketing
- Executive presence — you present with confidence to C-level bankers and senior leadership, handling tough questions with poise
- Customer-obsessed — you're driven by understanding customer pain points and use insights to shape messaging and strategy
- Strategically minded — you think beyond individual assets and own the big-picture narrative and positioning
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KEY RESPONSIBILITIES
Positioning & Messaging
- Own the Digibanc™ platform narrative: what it is, who it’s for, why it’s different, and why it wins
- Develop and maintain messaging frameworks for each target segment — retail banks, digital banks, Islamic banks, microfinance institutions, and telco-led fintechs
- Translate platform capabilities (onboarding, payments, lending, cards, embedded finance) into business-outcome language for each buyer persona
- Ensure messaging consistency across all marketing and sales touchpoints: website, decks, one-pagers, ads, and event materials
- Continuously test and refine messaging based on customer feedback, win/loss data, and market response
Customer Insights & Market Research
- Lead customer discovery interviews and win/loss analysis to understand what drives buying decisions
- Synthesize customer feedback, market trends, and competitive movements into actionable insights for product and commercial teams
- Partner with the Technical Product Analyst team to ensure market priorities are reflected in the product roadmap
- Build and maintain a deep understanding of the regional banking landscape — including regulatory trends, pain points, and buying behaviors across MENA, South Asia, and SEA
Sales Enablement
- Build and maintain the core sales enablement library: battlecards, pitch decks, demo scripts, module-level one-pagers, objection-handling guides, and proposal templates
- Develop RFP/RFI response frameworks for the commercial team to accelerate bid processes
- Train the commercial team on messaging, competitive positioning, and how to handle common objections from bank procurement teams
- Coordinate with the Technical Product Analyst team to ensure product release communications are packaged for both client and market audiences
- Track usage and effectiveness of sales enablement materials — and iterate based on sales feedback and deal outcomes
Competitive Intelligence
- Own the competitive intelligence function: monitor Backbase, Mambu, Temenos, Finacle, i-exceed, and regional digital banking platform vendors
- Produce structured competitive updates (quarterly minimum) covering positioning changes, new product launches, customer wins, pricing signals, and analyst coverage
- Build and maintain live competitor battlecards accessible to the commercial team
- Identify whitespace in competitor positioning where Codebase can build a differentiated narrative
Product Launch & Market Communications
- Manage product launch communications: define launch tiers, write market-facing release notes, coordinate with content and demand gen on amplification
- Own the content briefing process for all product-related marketing content — ensuring accuracy and consistency across website, social, email, and campaign channels
- Partner with the content team to develop case studies, whitepapers, and thought leadership that build credibility in the fintech space
- Brief and collaborate with the Digital Team to ensure technical features are represented accurately in all external communications
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Performance & Analytics
- Define and track KPIs for messaging effectiveness, sales enablement adoption, and launch performance
- Use data to continuously refine positioning, content, and sales tools — measuring what works and what doesn't
- Report on competitive intelligence impact and sales enablement ROI to leadership
REQUIRED SKILLS & EXPERIENCE
Experience
- 5–8 years of product marketing experience in B2B SaaS, fintech, or financial technology
- Proven track record of developing, positioning and messaging that has been adopted and used by sales teams in practice — not just documented
- Proven track record of developing persona-based messaging for multiple buyer segments or vertical markets
- Experience in producing sales enablement materials for enterprise or mid-market B2B buyers
- Experience owning end-to-end product launches and go-to-market strategy
- Proven experience building competitive intelligence frameworks and delivering actionable insights to sales teams
- Demonstrated ability to work cross-functionally with product management, sales, and engineering teams
- Track record of developing messaging for multiple buyer personas or vertical markets
- Experience conducting customer research, win/loss analysis, and using insights to inform messaging and strategy
Skills & Competencies
- Exceptional written English — able to write for C-level banking audiences without jargons
- Ability to absorb technical platform complexity and convert it into clear business value narratives
- Competitive research and analysis — structured approach to monitoring the market and building competitive intelligence frameworks
- Strong cross- functional collaboration skills— able to work across product, sales, and engineering functions
- Proficient with presentation tools (PowerPoint/Keynote) and document production
- Self-directed and proactive — identifies what needs to be done and executes without waiting for instructions; drafts competitive responses immediately when competitors make a move
- Comfortable presenting to C-level bankers and internal leadership with clarity and authority — handles tough questions with confidence and backs recommendations with data
- Analytical mindset — uses data to measure impact and continuously improve messaging and sales tools
Nice to Have
- Prior experience marketing at Backbase, Mambu, Temenos, i-exceed, or equivalent digital banking vendor
- Familiarity with Islamic banking product structures
- Understanding of Open Banking, ISO 20022, or API banking integration concepts
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