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Product Marketing Manager
London or Toronto – Hybrid, 3 days per week
Who We Are
We believe everyone can be better with a coach… and we won’t stop until we get there.
Coaching changes people’s lives. It helps them be happier and more productive in their work. It turns entire companies into more inclusive, more productive places to be. That’s why we’ve made it easy for more people – not just those at the top – to benefit from the world’s best coaches. This is true of our EZRA team. We believe a happy team is a productive one.
We help our people grow, to care deeply about and be proud of what we do.
The Role
EZRA is launching a product marketing function for the first time – and this role is central to making it real. Reporting to the Director of Product Marketing, you’ll own the creation and execution of the assets, content and processes that connect EZRA’s products to the buyers who need them. This is a hands-on role for someone who loves the craft of product marketing: shaping a message, building a battlecard, running a launch, and making sure the Sales team walks into every conversation with exactly the right story.
What You’ll Do
- Create and maintain the core product marketing asset library: one-pagers, pitch narratives, talk tracks, objection handling guides, battlecards, demo storylines and feature release content.
- Support the planning and execution of product and feature launches – coordinating timelines, briefing stakeholders and ensuring cross-functional readiness across Product, Sales and Marketing.
- Conduct buyer and customer research to surface the language, objections and decision drivers that sharpen EZRA’s messaging and proof points.
- Build and maintain competitive intelligence and translate market movement into clear positioning and sales response tools.
- Partner closely with regional GTM and Sales teams to understand where messaging is landing – and where it isn’t – and iterate accordingly.
- Support in defining what must remain globally consistent and what can be adapted locally, and help regional teams execute within that framework.
- Support in developing and documenting the product positioning architecture and messaging frameworks that underpin all product marketing output.
- Measure the adoption and effectiveness of enablement materials and connect product marketing output to commercial outcomes.
- Work with Product Strategy and Customer Experience to track how messaging and collateral influence pipeline, sales conversion and product adoption.
- Use sales metrics to prioritise what to build next.
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About You
- 4–7 years in product marketing in a B2B SaaS or enterprise software environment.
- Proven ability to produce high-quality product marketing artefacts independently: you write clearly, synthesise fast, and your one-pagers and battlecards actually get used.
- Experience supporting or owning product and feature launches end-to-end, including cross-functional coordination.
- Comfortable working in a lean, early-stage function where you’re building process as you go rather than following a playbook.
- Strong research and analytical skills – you can gather buyer insight, analyse competitor positioning, and translate findings into actionable messaging guidance.
- Collaborative and highly organised: able to manage multiple workstreams and deadlines while keeping stakeholders across Product, Sales and Marketing aligned.
- Product Marketing Alliance certification, CXL, Demand Curve or equivalent formal PMM training.
- Ideally: experience in HR tech, L&D, talent, coaching or an adjacent people platform.
- Ideally: some exposure to AI product messaging or helping a business explain a complex or evolving product to enterprise buyers.
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Life at EZRA
- Your Own World-class Coach to help you grow personally and professionally.
- Coaching for Friends and Family because coaching is a gift worth passing on.
- Charity Days to support the causes close to your heart.
- Learning Budget to fuel your curiosity. If it helps you grow, we’re in.
- Weekly Wellbeing Hour just for you. No meetings. No emails. Just space to breathe, reflect, or reset.
- Regional benefits flex to fit your location and lifestyle.
- A welcoming place to do your best work. Comfortable, collaborative and inclusive.
#LI-Hybrid
We’re an equal opportunity employer dedicated to building a diverse team that reflects the communities in which we work, where everyone has a voice and feels able to be themselves.
We believe that diversity strengthens our culture and business. Valuing uniqueness and respecting our differences means we grow faster, become better, and achieve more.
In the spirit of transparency, credentials are verified through background checks conducted upon conditional employment, in accordance with applicable laws.
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