Cogelec
Product Marketing Manager F/M
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Product Marketing Manager F/M
As part of Intratone’s European growth strategy, we are building a lean, scalable marketing organisation structured around a central hub in London.
The Product Marketing Manager (PMM) is responsible for structuring and driving the European go‑to‑market engine. The role focuses on clarifying value propositions, building reusable go‑to‑market frameworks, and ensuring consistent, high‑quality execution across markets.
Sitting at the intersection of product, marketing and local teams, the PMM turns strategy into clear, actionable tools and continuously improves them through structured market feedback.
Key Responsibilities :
- Value Proposition & Messaging
- Define and maintain clear value propositions aligned with market needs
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- Build a consistent European messaging framework
- Go‑to‑Market Strategy
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Structure the European go‑to‑market model
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Define or adapt segmentation, customer journeys and funnel logic
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Ensure consistency and scalability across markets
- Product Launch Excellence
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Create and manage launch frameworks (playbooks, readiness checklists, activation guidelines)
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Equip local teams for effective and consistent launches
- Scalable Content & Activation (80/20)
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Develop central marketing kits with room for local adaptation
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Deliver core assets: messaging, sales enablement, campaigns and training
- Product–Market Interface
- Act as the bridge between product teams and local markets
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Structure and integrate market feedback into product and GTM evolution
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Ensure alignment between product capabilities and market expectations
- Competitive Intelligence
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Monitor competitors across European markets
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Build clear competitive positioning and actionable insights
- Performance & KPIs
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Define and track key European performance indicators
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Contribute to dashboards and reporting
- Cross‑Market Alignment
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Coordinate between the London hub and European markets (UK, Germany, Netherlands, ROW)
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Work closely with the Netherlands as a blueprint market to scale best practices
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Balance central consistency with strong local execution
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