Mitsubishi Electric Iconics Digital Solutions
Product Marketing Manager
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Product Marketing Manager
We are seeking a highly motivated and experienced Product Marketing Manager to drive the positioning, messaging, and go-to-market communication of our ‘Smart Buildings’ SaaS and software platform offerings. The Product Marketing Manager acts as the commercial voice of the Smart Buildings portfolio, ensuring product strategy, customer requirements, competitive positioning, and go-to-market execution remain aligned globally. This role serves as the bridge between Product Management, Sales, Customer Success, and Marketing, translating product capabilities into compelling customer value propositions that accelerate pipeline growth, product adoption, retention, and revenue.
The successful candidate will combine strategic thinking with hands-on execution, helping to define how our solutions are positioned in the global market while enabling sales teams and supporting successful product launches.
The ‘Product Marketing Manager’ is responsible for driving market awareness, demand generation, and adoption of smart building solutions, leveraging value proposition messaging from MEIDS technology and software solutions. Today, those MEIDS software solutions are IBSS (Intelligent Buildings Software Stack – a native SaaS solution) and GENESIS (an integration and automation software platform). In the near future, the underlying MIEDS technologies are evolving to cloud-first, AI-first solutions. The role shall consider the current status and future journey of our product evolution, helping us adapt and transition with ease.
This role translates product into benefits of workplace and tenant experience, optimal building performance and occupant wellbeing, operational efficiency and effectiveness, energy optimisation, increased real estate value, and rental efficiencies. Ultimately delivering compelling, outcome-driven messaging for varied buying groups of building owners, corporate tenants, operators, and technology stakeholders.
Reporting Structure & Key Stakeholder Relationships
The Product Marketing Manager is a highly cross-functional role that sits at the intersection of Product, Sales, Marketing, Customer Success, and Industry Strategy.
- The role will report directly to the Global Head of Smart Buildings, ensuring alignment between product development and marketing activities, strategic growth objectives, industry positioning, and the overall Smart Buildings vision.
- The role maintains strong dotted-line relationships with:
- VP Global Sales & Global Smart Buildings Sales Director – to align product marketing priorities with global commercial strategy, pipeline development, and revenue growth objectives. And to ensure market messaging, customer engagement strategies, and sales enablement activities support regional and global sales execution.
- Product Management Teams – to maintain close alignment with product roadmaps, release plans, customer requirements, market needs, and go-to-market activities.
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The Product Marketing Manager will collaborate extensively with:
- Product Owners and Product Managers
- Regional and global Sales Teams
- Corporate Marketing and Digital Marketing functions
- Customer Care, Customer Success, and Support Teams
- Strategic Technology and Channel Partners
Success in this role requires the ability to build strong relationships across multiple functions, influence without direct authority, and act as the central connection between product strategy, market needs, and commercial execution.
Note:
- Corporate Marketing owns brand, campaign execution, digital marketing operations.
- Sales and Corporate Marketing jointly own demand generation, lead generation, and opportunity creation activities.
- The Product Marketing Manager owns product positioning, market messaging, sales enablement, launch readiness, and customer value communication.
Key Responsibilities
Product Positioning and Messaging
- Develop and continually evolve product positioning, messaging, and value propositions for Smart Building solutions, covering three main pillars – Data Layer, Building Experience, and Building Performance solutions, across sub-markets of commercial real estate, corporate occupiers (workplace), higher education, healthcare, and more.
- Align value propositions with MEIDS products of today (IBSS + GENESIS), while braced for incorporating new technologies as we develop new solutions for the future.
- Translate complex technical capabilities into clear business outcomes.
- Create compelling narratives, tailored to target buying groups, regional variances, and user personas.
- Ensure consistent messaging across all global customer-facing channels.
Go-to-Market Strategy
- Own and execute go-to-market plans for marketing new products, solutions, modules, features, releases, across markets, verticals, geographies, and partner GTM programmes.
- Define launch objectives, target audiences, competitive differentiation, and success metrics.
- Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success.
- Measure launch effectiveness and continuously optimize programmes.
- Develop market messaging and value propositions for emerging AI-driven capabilities, ensuring customers understand both the business outcomes and operational value achieved through AI-enabled building intelligence.
Sales Enablement
- Develop sales collateral including:
- Pitch decks
- Battlecards
- Datasheets
- Case studies
- ROI tools
- Buyer guides
- Train sales teams on product positioning, competitive differentiation, and customer value.
- Support strategic opportunities and customer engagements.
- Support partner and ecosystem marketing initiatives ensuring consistent messaging and joint value propositions with technology and integration partners.
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Market & Competitive Intelligence
- Conduct market research to identify trends, opportunities, and threats.
- Maintain competitive intelligence programmes and battlecards.
- Analyse customer feedback, win/loss data, and market conditions.
- Provide recommendations that influence product strategy and roadmap decisions.
- Identify trends in proptech, IoT, smart building automation, and workplace technology.
Content Development
- Create compelling, high-impact digital marketing content, including:
- Web pages
- Social media
- Blogs
- Webinars
- Whitepapers
- Release communications (external)
- Datasheets
- Work closely with demand generation teams to support pipeline growth initiatives.
- Create release communications for internal stakeholders, ensuring business teams are informed of updates in appropriate context. Internal stakeholders consist of:
- Sales Teams
- Corporate marketing teams
- Customer care (Customer support, customer success, and cloud operations)
- Professional Services Teams
- Collaborate with product, sales, and marketing teams to align roadmap, messaging, and campaign execution.
Customer Advocacy
- Develop customer success stories, case studies, and reference programmes.
- Capture customer outcomes and proof points.
- Support customer advisory boards and testimonial programmes.
Industry Advocacy
- Build relationships with industry analysts
- Contribute to analyst submissions
- Support industry award nominations
- Shape thought leadership content
- Represent MEIDS in Smart Building industry forums
Customer & Market Insight
- Conduct customer interviews and voice-of-customer research.
- Develop and maintain buyer personas and ideal customer profiles.
- Support win/loss analysis and customer feedback programmes.
- Identify unmet customer needs and emerging market opportunities.
- Provide customer-driven insights to Product Management to support roadmap prioritisation.
Performance & Analytics
- Monitor and report on:
- Marketing performance
- Campaign effectiveness
- Product adoption
- Pipeline influence
- Revenue contribution
- Win rates
- Launch effectiveness
- Content engagement
- Use data to optimise messaging and channel effectiveness.
Success Metrics / KPIs
This role is expected to directly influence pipeline creation, opportunity progression, product adoption, customer expansion, and recurring revenue growth. Key KPI’s will be:
- Pipeline contribution and influenced revenue.
- Product adoption and feature utilisation.
- Win-rate improvement and market penetration.
- Launch success metrics.
- Sales enablement effectiveness.
- Enhanced customer reference creation.
- Content engagement and conversion rates.
- Market awareness and share of voice.
- Pipeline and revenue growth from smart building solutions.
- Improved digital engagement and conversion rates.
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