Driftrock
Product Marketing Manager
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Product Marketing Manager
Product Marketing Manager / Driftrock
Driftrock is hiring a Product Marketing Manager to own the go-to-market (GTM) assets and sales enablement needed to help the world’s biggest automotive brands choose us—and keep choosing us.
Quick Facts
- Team: Commercial
- Reports to: Matt Baldwin, CEO
- Location: Fully remote (UK or abroad), with daily UK overlap
- Contract: Full-time, permanent
- Salary: £45,000 to £60,000 + share options
- Start Date: As soon as possible
Why This Role Exists
Driftrock’s platform and positioning are strong, but lacks dedicated product marketing leadership to transform assets into sales-ready tools. The EV transition, new markets, and demand for measurable marketing ROI mean deal discussions are increasingly complex—observation materials and enablement are essential for success.
This is Driftrock’s first dedicated product marketing hire. You’ll establish the GTM asset library from day one, building antiperspective materials (such as sales decks, one-pagers, battlecards, and product launch strategies) that help sales teams own every meeting with confidence.
What You’ll Own
- The full go-to-market asset library, including:
- Sales decks (core & targeted)
- One-pagers
- Competitive battlecards
- Product launch materials
- Sales enablement frameworks
Your First 90 Days
- By Day 30: Audit existing sales assets, integrate with the commercial team, and update core sales deck.
- By Day 60: Deploy:
- Updated core GTM library (one-pagers, battlecards, objection-handling guides)
- By Day 90: Manage first product launch end-to-end, complete sales enablement toolkit, publish at least one customer case study.
What You’ll Be Doing
Strategic GTM Execution
- Build and maintain sales assets (decks, one-pagers, demo leave-behinds) that change market narratives.
- Own sales enablement: fight cards, objection-handling frameworks, and conversation playbooks to assist sales teams in positioning Driftrock’s differentiation.
- Lead new product launches by ensuring positioning, messaging, and materials are delivered pre-launch.
Market Research and Messaging
- Research automotive industry trends and customer needs to refine positioning.
- Support commercial and Customer Success in creating case studies usable across sales, events, and digital platforms.
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Thought Leadership
- Contribute content (guides, articles, data-driven insights) that builds brand authority in automotive and e-mobility marketing.
Collaboration
- Work closely with sales, marketing, and product teams to ensure messaging aligns with GTM goals.
What You’ll Bring
Apply if you recognize your skills in the following areas (not a powerpoint list—evidence of impact matters).
Core Requirements
- Track record of building highly-effective GTM materials (decks, one-pagers, battlecards) for B2B SaaS. Prove they helped win deals.
- Ressitched writer: Ability to simplify complex product features into clear, differentiated narratives (from high-tempo sales copy to long-form positioning).
- Experience partnering with sales teams—ask the right questions and translate input into actionable materials.
- Strong visual sense—create on-brand, professional materials (e.g., sales decks) where design elevates impact.
- Self-starter who balances autonomy and alignment—prioritizes, executes independently, and delivers without constant oversight.
Bonus Skill Sets
- Experience in automotive, mobility, or adjacent B2B verticals.
- Familiarity with competitive positioning frameworks (e.g., April Dunford’s Obviously Awesome).
- Background in a scale-up (20–50 employees).
- Experience with lead generation, marketing automation, or AdTech products.
We’re Not Here for Perfections
No person ticks every box. If you’ve proved you can move the right metric, apply anyway.
Why Choose Driftrock?
Mission & Impact
Driftrock powers automotive and electric mobility marketing platforms, enabling billions of euros in vehicle sales annually. Our clients include BMW, BYD, Mercedes-Benz, and Volvo, and we partner with industry leaders like Meta, Google, mobile.de, and Auto Trader.
CompanyCulture
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Remote-first, global team: 35+ people across engineering, design, customer success, and commercial, scattered worldwide.
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Light and outcome-focused operations shaped by values:
We care: Prove assets are useful before shipping. Be that person: Own problems instead of waiting for fixes. People-first: Prioritise security and privacy while fostering innovation. Be better today: Continuous learning is baked into daily work (e.g., Monday Showcases, learning budges).
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Our Culture in Practice
- Weekly learning sessions (e.g., Showcases where everyone shares learnings).
- Retrospectives to improve processes.
- Global team experiences: Co-working spaces available, and an annual company Summit to bring the team together.
What’s In It For You?
Compensation & Benefits
- Sharedholder incentive plan: EMI-approved share options (on founder terms, including post-vesting retention).
- Health & well-being: Vitality medical, dental, vision, hearing, therapy, Headspace, and premium insurance.
- LPA allowance outage:
- Base: 24 days + 10 discount every year (capped at 28 days).
- UK legal holidays included for international teas.
- Pensions: Employer contributions, life assurance (3x salary), and income protection.
- Regarding scheme: Electric vehicle lease (Octopus) saving up to 40% with motor protection, servicing, and charging benefits.
- Parental leave: Enhanced maternity and paternity leave.
- Personal development: Learning and travel budget for courses/conferences, time allocated for growth.
- Perks: @CharlieHR discounts, BMW Group employee discount programme.
Company Culture & Inclusion
For the Team
- Pay equality and minority recognition: Hire globally for merit, bearing in mind the same core benefits (health, shares, flexible work) in a compliant manner (via Remote.com).
- Adjustments available: Funded request where needed.
Why We Adhere
- Driftrock commits to fair hiring practices across age, disability, gender identity, race, ethnicity, religion, or sexual orientation.
Hiring Process
- Introductory call—covering mutual fit.
- Interview with Matt or hiring lead—explore experience and alignment with role goals.
- Practical task/working session based on real Driftrock challenges (no spec-work).
- Team interview—final conversations, with time to ask questions.
We update candid after each stage and welcome your questions at any point.**
GDPR & Privacy Note
By applying, you consent to our secure Applicant Tracking System and future Driftrock job opportunities. Your data is kept for the current role (then deleted), or retained with consent for up to 12 months for similar roles. For privacy/compliance: privacy policy. (DPO available.)
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