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Product Marketing Manager
Product Marketing Manager
Job Title: Product Marketing Manager Req ID: 58210 Job Function: Brand & Marketing Location: GBR – London (BTHQ, One Braham) & Manchester (New Bailey) About Division: Strategy & Change Advertised Salary: Competitive salary and benefits Posting Period: 25/06/2026 – 22/07/2026
About BT Etc.
Etc. is the innovation arm of BT Group, helping accelerate product development for their network—connecting customers and society. We lead the delivery of products that harness data, insights, and technology to enable business transformation and societal connectivity.
We’re seeking a Senior Product Marketing Manager to shape marketing proposals that drive growth, differentiation, and market cut-through. This role will focus on Data and Developer Solutions, including Active Intelligence, BT’s mobile-powered insights proposition, while having opportunities to expand into broader Growth & Go-To-Market responsibilities.
The role is cross-functional, collaborating with teams across Marketing, Product, Sales, Commercial, Legal, PR, and Corporate Communication.
The Role & Responsibilities
You’ll lead end-to-end product marketing to grow revenue, enhance customer engagement, and expand market presence for Active Intelligence. Key tasks include:
Strategic & Executive Leadership
- Define, develop, and implement marketing strategies aligned with business goals to drive long-term growth
- Set differentiated propositions for Active Intelligence through extensive stakeholder collaboration
- Spearhead marketing strategy for Data & Developer Solutions, leveraging the full marketing mix
Programme & Campaign Development
- Design, launch, and optimise marketing campaigns in support of the overall strategy
- Author and translate business cases to secure approval and investment for initiatives
- Producer detailed programme execution plans, translating objectives into actionable tactics
Content & Distribution
- Maintain and Own Active Intelligence’s presence on LinkedIn, generating industry-aware thought leadership
- Lead content strategy for online platforms, including web properties and landing pages that generate leads
- Develop high-quality long-form content, e.g. blogs, white papers, case studies, webinars, and podcasts
- Curate customer-focused content, e.g. use cases, tutorials, executive briefings
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Events & External Engagement
- Identify and secure conference attendance, sponsorship, and speaking opportunities tailored to B2B data & insights
- Conduct competitive monitoring to focus on emerging opportunities for Active Intelligence
Internal Collaboration & Stakeholder Management
- Build trusted relationships across Marketing, Product, Sales, Commercial, and Legal to align messaging and activities
- Foster effective internal PR alignment, ensuring Active Intelligence topics feature in media stories
- Collaborate with partners and suppliers to ensure end-to-end delivery
Performance & Analytics
- Measure and optimise campaign ROI, focusing on lead conversion and sales metrics
- Use data-driven insights to refine marketing strategies and driving revenue growth
Essential Skills & Experience
- Product Marketing Expertise: Deep understanding and track record of product marketing disciplines, with hands-on breadth across the full martech stack
- Relevant Degree or In-House Experience: Degree in marketing, business, or relevant field OR significant in-house/agency experience
- B2B Sales Focus: Comprehensive knowledge of B2B data-driven products and emerging tech trends
- Zero-to-One Mindset: Experience thriving in fast-paced, high-uncertainty environments with full project accountability
- Product & CRM Tool Fluency: Hands-on experience with product marketing tools, Salesforce, and analytics platforms
Desirable Qualities
While not all mandatory, we value:
- Experience in scaling B2B startups/public audiences for geolocation-insights-like products
- Strong knack for stakeholder influence, clear communication of complex concepts
- Analytical prowess, applying data to drive strategic decisions
- Team leadership—experience managing small teams or coordinating complex projects
- Focused content priorities—demonstrable ability to develop useful tutorials and customer-facing guides
- Commercial awareness and a start-up mindset, with financial and strategic intelligent
- Experience using data visualisation tools to showcase output
- Deep familiarity with customer development processes and product roadmapping methods
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Benefits
BT Group offers a customisable benefits package to support your professional and personal life. Core benefits include:
- Annual Incentive: Up to 10% of base salary
- Healthcare: 24/7 access to an on-demand private GP for you and your immediate family
- Work/Life Balance:
- Market-leading paid carers’ leave (up to 2 weeks)
- Equalised parental leave (18 weeks full pay + 8 weeks half pay)
- Holiday purchase scheme
- Discounts: Savings on BT and EE services, including mobile and broadband
- Pension: Contributory pension scheme with 5% from you, 10% from us
- Growth Opportunities: A chance to join a customer-first, ambitious company shaping the future of UK communications.
Why Join BT Group?
- Mission-Driven Work: Help our network keep the UK connected through technology and innovation.
- Industry Leadership: Collaborate across brands like EE, Openreach, and BT GrandWerks, transforming inspection-to-outcome.
- Innovation Culture: Maximise your ambitions in an endless-learning environment, utilising simplified operations, AI, and smarter technology.
- Commitment to Impact: Joining BT means believing in and tackling social challenges.
At BT, we seek customer-first challengers—role clarification, clear thinking, and connection drive team success collaboratively. Help set the tomorrow of communication infrastructure.
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