Schneider Electric
Product Marketing Manager - Services
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Product Marketing Manager - Services
Mission:
As a Senior Specialist, Product Marketing – Services, you are responsible for driving the positioning, commercialisation, and market success of Services offers across the UK & Ireland. This includes lifecycle, digital, modernisation, and recurring service models.
You translate complex service capabilities into clear customer value, develop compelling marketing and sales content, and support campaigns that drive awareness, pipeline, and long-term engagement.
Working closely with Product, Sales, Marketing, and global Line of Business (LoB) teams, you ensure Services offers are aligned to market needs, competitively positioned, and effectively brought to market.
Operating with a high degree of autonomy, you apply market insight, commercial judgement, and collaboration to influence outcomes and support sustainable business growth through Services. You also contribute to the incubation and scaling of new service-led offers, supporting innovation areas such as Hosted BMS and other emerging digital service models.
Responsibilities:
Market Insight & Strategy
Develop and maintain a strong understanding of the Services market, including customer needs, competitor positioning, and emerging trends. Identify growth opportunities across installed base, modernisation, and digital service adoption. Translate insights into actionable recommendations to inform offer evolution and go-to-market strategies. Incorporate insights from LoB and global commercial teams to ensure alignment with broader strategic priorities and innovation pipelines.
Positioning & Messaging
Define and maintain clear, consistent value propositions across key Services offers (e.g. EcoCare, Digital Services, Asset Advisor, EcoConsult, Modernisation). Ensure differentiation in the market and alignment with the broader Digital Energy value proposition. Support thought leadership around digitalisation, resilience, sustainability, and asset lifecycle optimisation. Contribute to positioning of incubated and emerging offers (e.g. Hosted BMS), translating early-stage concepts into compelling customer narratives.
Go-to-Market & Campaign Execution
Develop and execute marketing initiatives to drive demand, pipeline growth, and Services adoption. Deliver targeted campaigns promoting recurring services, digital monitoring, predictive maintenance, and modernisation solutions. Tailor approaches for both new installations and existing installed base to encourage long-term service engagement. Collaborate with global commercial teams to align local campaigns with global programmes while adapting to UK&I market dynamics.
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Offer Readiness & Commercial Support
Support the readiness, scalability, and simplification of Services offers in alignment with global frameworks. Contribute to pricing approaches and commercial positioning. Ensure offers are clearly structured and easy for sales and partners to position and sell. Support the transition of incubated offers into scalable commercial propositions, working with LoB and innovation teams.
Sales & Channel Enablement
Equip sales teams and partners with effective tools, messaging, and content to support engagement and conversion. Develop playbooks, presentations, and customer-facing materials. Support partner enablement to scale delivery of digital, modernisation, and recurring services. Act as a bridge between LoB strategy and field execution, ensuring clarity and consistency in how Services are sold.
Customer & Market Engagement
Support strategic customer engagements, industry events, and partner forums. Contribute to customer conversations around asset performance, digital transformation, and sustainability. Help shape customer journeys that increase service adoption and long-term engagement. Leverage and contribute to forums such as the SDE (Smart Digital Energy) community, including collaboration with initiatives led by Sean, to share insights, validate propositions, and strengthen market engagement.
Cross-Functional Collaboration
Work closely with Product Management, Sales, Operations, LoB, and global teams to ensure alignment across strategy and execution. Act as a key interface between global Services frameworks and local market needs. Engage with global commercial teams to align on priorities, campaigns, and offer evolution. Integrate customer insights and commercial feedback into continuous improvement.
Expected Outcomes
Stronger positioning of Services within the overall value proposition Increased adoption of digital, recurring, and modernisation services Improved alignment between marketing, sales, product, and global LoB teams Successful incubation and scaling of new service offers (e.g. Hosted BMS) More effective go-to-market execution and customer engagement Greater consistency and clarity across Services offers
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Skills & Experience:
Experience in B2B marketing, product marketing, or services marketing (energy, buildings, or technology sectors preferred) Strong understanding of lifecycle, digital, or asset-based service models Commercial mindset with awareness of pricing, value propositions, and service strategies Experience working with global teams and cross-functional stakeholders Ability to translate complex solutions into clear, customer-focused messaging Experience in campaign execution, sales enablement, and go-to-market activities Strong analytical and insight-driven approach Excellent communication and stakeholder management skills Ability to operate independently and influence cross-functional teams Degree in Marketing, Business, Engineering, or related field
At Schneider Electric, Diversity & Inclusion is at the heart of our organisation, it's an integral part of our history, culture, and identity.
We recognise that embracing diversity unlocks innovation and creativity and fosters collaboration. We want our employees to reflect the diversity of our communities and the customers we serve. As a result, our teams are stronger to drive the company's future.
“We are proudly participating in the Disability Confident Program offering support to people in the workplace who consider themselves living with a disability.”
What we offer you:
Competitive salary & Bonus Scheme, 28 Days Annual Leave + Public Holidays, Holiday Buy & Sell programme, Pension Scheme, Employee Share Ownership Programme, Various Health & Wellbeing Support Options, Gym Flex, Open Talent Market (internal mobility opportunities + access to mentors & projects globally), Shopping & Dining Discounts, Learning Portal and much more.
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