TeamFeePay
Product Marketing Manager
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Job Description
Location: The Innovation Center, Catalyst, Queens Rd, Belfast BT3 9DT, United Kingdom
Product Marketing Manager
TeamFeePay is on a mission to transform football club management across the UK and Europe. Recognised in the 2025 Deloitte Technology Fast 50 Awards, we’re expanding our marketing team to lead this growth and deliver innovative, high-impact campaigns for clubs.
We are looking for a proactive and creative Product Marketing Manager who thrives in a fast-paced environment, and is passionate about shaping product messaging, launching new features, and driving measurable marketing results.
The Product Marketing Manager will play a key role in shaping TeamFeePay’s product messaging and supporting go-to-market (GTM) activity for new product features and launches. Working closely with the Head of Marketing, Product, Sales, and Customer Success teams, this role will help ensure that TeamFeePay’s value proposition is clearly communicated and consistently delivered across campaigns and channels.
Company Purpose
TeamFeePay is a software platform for football clubs, helping club committees and volunteers with their club development needs and day-to-day management.
Our software and account-managed service supports clubs through our 5-Pillar Club Development approach:
- Finance
- People
- Governance
- Facilities & Equipment
- Football
TeamFeePay – Employee Benefits
- A collaborative and supportive culture and working environment
- Competitive salary
- Vitality healthcare
- Standard pension and holidays
- Death in Service
- Wellbeing hub
- Professional development opportunities
Key Responsibilities
Product Marketing & Messaging
- Support the development and refinement of product messaging and value propositions in partnership with the Head of Marketing
- Translate product features into clear customer benefits and compelling marketing narratives
- Support the creation and maintenance of product positioning, key messages, and buyer persona documentation
- Ensure consistency of messaging across campaigns, channels, and customer touchpoints
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Go-To-Market Campaign Support
- Support the planning and execution of GTM activity for new product features and launches
- Coordinate campaign delivery across Product, Sales, Digital, Content, and Brand teams
- Contribute to integrated campaigns across digital, email, content, PR, events, and partner channels
- Support product launch communications including announcements, landing pages, and customer messaging
Sales Enablement & Internal Launch Support
- Support the creation of sales enablement materials
- Work with Sales and Customer Success teams to ensure they are equipped with the right messaging and product information
- Support internal briefings for product launches and feature updates
Performance Reporting
- Track and report on campaign performance against agreed KPIs
- Use data and insights to recommend improvements to campaign performance and messaging effectiveness
- Identify opportunities for new campaigns, product improvements, and stronger market positioning
About The Role
Essential Criteria
- Degree in Marketing, Communications, Business, or a related field (or equivalent experience)
- Strong experience in product marketing, campaign marketing, or a similar role
- Experience supporting GTM campaigns and/or product launches
- Comfortable working cross-functionally with teams such as Product, Sales, and Digital
- Strong written communication and copywriting skills
- Analytical mindset with experience tracking campaign performance and reporting on KPIs
- Confident managing multiple priorities in a fast-paced environment
- Proactive, organised, and able to work independently while collaborating closely with senior stakeholders
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Desirable Criteria
- Experience in a tech or SaaS business environment
- Fluency in additional languages (Italian, Spanish, German) is a plus, but not essential
Skills Needed
About The Company
At TeamFeePay, we were founded with a clear mission — to make life easier for grassroots football clubs.
Established in 2018 and headquartered in Belfast, we’ve grown into a leading club management and development platform used by thousands of clubs across the UK, Ireland and Europe.
Our software enables clubs to automate membership payments, player registrations, scheduling, safeguarding and communications, while also supporting fundraising and long-term development.
We go beyond technology by offering club development expertise, helping organisations improve governance, increase revenue and access funding opportunities.
As a fast-growing scale-up backed by investment, we are continuing to expand our reach — creating opportunities for ambitious people to join us on our journey.
Company Culture
Our culture is driven by a shared passion for football, innovation and teamwork.
We are a team of people who live and breathe the game — from coaches and players to developers and customer success specialists.
At TeamFeePay, we value collaboration, creativity and ownership, encouraging everyone to contribute ideas and take pride in their work.
As a growing tech company, we offer a dynamic and fast-paced environment where individuals can make a real impact.
We support continuous learning and encourage our team to develop both professionally and personally, all while working towards a shared goal of improving grassroots football.
Required Criteria
Desired Criteria
Closing Date: Thursday 27th August, 2026
Contract Type: fulltime
Salary: Based on Experience
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