Learning Pool
Product Marketing Specialist
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Product Marketing Specialist – Learning Pool
Wherever you find ambitious companies investing in their people, you’ll find Learning Pool.
Learning Pool is among the fastest growing e-learning companies in the world, servicing more than 2,000 customers and 24 million learners globally.
Our expert team creates the content and technology solutions that engage and empower modern leaders, using pioneering technology and creative content that we build, deliver, and maintain. We’re passionate about customer success and our customers trust us to deliver long-lasting value, a great return on investment, and excellent customer service.
Learning Pool welcomes passionate people from all kinds of backgrounds. We are a diverse team working in offices and remotely, across Europe and North America. We take great pride in our shared work and are committed to building great software in a sustainable way.
If you’ve got what we’re looking for and the desire to join a team that values creativity and empowerment, then get in touch. This role offers an excellent opportunity to get involved and become part of the world of online learning.
About the Role
At Learning Pool, the Product Marketing Specialist is an experienced contributor who takes real ownership of their work and has a solid grounding in product marketing fundamentals.
You’ll own a defined segment of the product portfolio end-to-end, helping us retain, grow, and deepen relationships with an existing customer base. You’ll work across research, messaging, launches, and enablement while also driving customer campaigns that keep customers engaged and build clear pathways to our most exciting new solutions.
You’ll partner closely with our Corporate Marketing, Field Marketing, Sales, Customer Experience, and Product teams.
This is a great time to join. Learning Pool has an exciting product strategy, having recently expanded its product portfolio and boasting a clear vision for the future. There’s plenty of room for Product Marketing to make a real impact.
Responsibilities
Roles and responsibilities include:
Go-to-Market, Launches, and Enablement
- Own Product Marketing execution of product launches within your segment, covering positioning, messaging, internal communications, and enablement materials, coordinating across teams to deliver against launch plans.
- Build and maintain enablement assets for your segment, including one-pagers, objection-handling guides, and messaging summaries.
- Own and maintain customer-facing roadmap content and product messaging across relevant channels.
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Customer Product Campaigns
- Own product communications activity for your segment in close partnership with the Corporate Marketing team.
- Partner with Customer Experience to understand where customers may need additional support and translate insights into messaging and enablement to help them succeed.
Positioning and Messaging
- Develop and maintain a messaging house for your segment, translating positioning into clear, actionable messaging pillars and proof points.
- Draft and refine messaging for specific use cases, personas, or products, ensuring clarity, differentiation, and tone are outstanding.
- Ensure consistent application of positioning and messaging across all Product Marketing outputs for your segment.
Market and Customer Insight
- Own voice-of-customer research for your segment, including interviews, surveys, and feedback loops, translating findings into actionable insights that inform messaging, strategy, and roadmap input — bridging the gap between customer insights and product strategy.
- Build and maintain a clear understanding of your segment’s needs, pain points, and success metrics.
- Track competitor positioning and product changes relevant to your segment.
Requirements
The successful candidate will demonstrate:
- Product marketing foundations: Strong experience in a product marketing role, with a solid grasp of core PMM fundamentals, including messaging frameworks, positioning, and go-to-market execution. You’re comfortable owning these disciplines for a defined product area.
- B2B SaaS background: Experience in a B2B SaaS environment, understanding subscription business dynamics. You’re familiar with the cross-functional nature of SaaS product marketing and how to work effectively within it.
- Commercial focus: Ability to align your work with business impact by understanding metrics (e.g., adoption, retention, engagement) that drive product commercial outcomes. Comfortable using data to contribute to goals such as reducing churn and driving feature adoption within an existing customer base.
- Customer focus: A genuine passion for understanding customers, owning campaigns and communications aimed at existing customer bases, and helping them get more from the products they use today.
- Messaging and writing craft: Ability to translate product and technical details into clear, compelling, and differentiated customer messaging. Strong enablement asset and customer-facing content writing skills with a keen eye for tone.
- Cross-functional collaborator: Strong relationship-building and communication skills across disciplines; comfortable contributing to collaborative, high-impact work.
- Organized and delivery-focused: Excellent time management, prioritization, and risk mitigation.
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Advantages but not essential:
- Experience working across multiple products.
- HR, L&D, or learning technology background.
We know that some candidates are reluctant to apply if they don’t meet every criterion perfectly. If this role excites you and you meet most of what we’re looking for, we’d still love to hear from you.
Working at Learning Pool
The Learning Pool team is driven by people who passionately pursue excellence and innovative approaches to customer partnership.
We’ve been recognised as a Platinum Investor in People, consistently named in the Sunday Times Best Companies to Work For, and awarded multiple industry accolades, including:
- The Queen’s Award for Enterprise (Innovation)
- Brandon Hall, Learning Technologies, e-Learning Industry, Stevie Customer Service, and Institute of Customer Service Awards.
Closing date for applications: 5pm on 10th July 2026.
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