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About the Role
You will be the single operational owner of product configuration and configuration governance across all third party systems and operational backoffices.
This role is responsible not only for configuring sportsbook, casino, CRM, bonus, and operational systems, but also for ensuring market-specific consistency, operational readiness, and governance across multiple vendors and platforms.
As Yes expands into multiple regulated markets, you will help coordinate and manage configuration variations across payments, fraud, RG, AML, CRM, KYC, bonus, customer service, and operational workflows.
You'll work alongside data, automation and AI tools that analyse competitor data, monitor operational performance, identify configuration drift, and generate scheduled and on-demand recommendations — your job is to review, validate, coordinate, and execute.
This is not a traditional Product Manager role. You won't own a product roadmap, design features, or manage stakeholders. You'll operate complex back-office systems, make data-driven configuration decisions, and keep our sportsbook, casino, and live casino commercially competitive in the Danish market.
What You'll Do
Sportsbook
- Configure sport/league/event selection and sorting for the Danish market
- Tune margin parameters using our sportsbook third party system
- Set and monitor risk parameters (liability limits, stake limits, bet acceptance rules)
- Configure cash out, bet builder, and combo rules
- Act on data recommendations for margin adjustments and event curation
Casino
- Activate and manage game suppliers and individual games
- Build and maintain the casino lobby structure (categories, game ordering, tags)
- Configure per-game settings (RTP, max bet, fun mode, bonus deduction)
- Manage hybrid (third party + in-house) personalisation engine — set defaults, define overrides, run A/B tests
- Triage new game releases weekly based on data recommendations
- Configure live casino suppliers (Evolution, Pragmatic Play Live, etc.)
- Manage table types, lobby positioning, and schedule-aware promotion
Bonuses (BonusEngine)
- Configure bonus mechanics (free bets, deposit bonuses, free spins, cashback) based on CRM team briefs
- Set wagering requirements and eligibility rules within regulatory guardrails
Frontend (incl. CMS)
- Manage featured content, promotional pages, sport navigation
- Coordinate with marketing and CRM teams on content publishing
AI-Assisted Operations
- Review daily, weekly and on-demand competitive intelligence reports
- Act on real-time alerts (liability breaches, performance anomalies, competitor moves)
- Execute approved items from the weekly playbook
- Provide feedback to improve recommendation quality over time
- Review AI-generated operational insights across multiple systems and vendors
- Monitor configuration drift and market-specific inconsistencies
- Assist in improving operational automation, governance workflows, and AI-assisted configuration tooling
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Market Configuration Governance
- Coordinate configuration consistency across PAM, payments, fraud, CRM, RG, AML, KYC, bonus, and customer service systems
- Maintain market-specific configuration inventories and operational readiness checklists
- Ensure regulatory and operational rules are consistently implemented across multiple systems and vendors
- Support new market launches by coordinating configuration setup, validation, and operational sign-off
- Identify configuration conflicts, dependency gaps, and operational risks before release
- Work with compliance, operations, and technology teams to maintain auditability and change visibility
- Help standardise reusable market templates and configuration approaches across jurisdictions
Qualifications
Must Have
- Technically confident — you can navigate complex back-office systems without hand-holding
- Data-literate — you understand KPIs like GGR, RTP, margin, turnover, and can read performance reports
- Detail-oriented — configuration errors have direct financial impact
- Self-directed — you'll work with automation and AI tools semi-autonomously, escalating only when needed
- Comfortable with ambiguity — this is a new role in a startup; processes will evolve
- Fluent English
- Strong organisational and coordination skills across multiple operational systems
- Ability to understand dependencies between payments, fraud, CRM, RG, AML, KYC, and gaming configurations
- Comfortable working in highly regulated and fast-changing environments
- Strong Plus
Prior iGaming operations experience (sportsbook trading, casino operations, back-office management)
- Experience with B2B platforms
- Familiarity with AI tools (Claude, ChatGPT, automation platforms)
- Understanding of gambling markets
- Experience with CMS platforms
- Experience supporting multi-market or regulated market launches
- Experience working with operational workflows, SOPs, or governance processes
Not Required
- Product management experience — this is explicitly not a PM role
- Deep domain expertise in odds compilation or game mathematics — the platform and AI handle this
How You'll Work
- AI-assisted workflow: You'll work alongside AI tools that monitor competitors, analyse performance data, and generate prioritised recommendations. Your job is to review, validate, and execute — not to do the analysis manually.
- Autonomy within guardrails: Full autonomy for game activation/deactivation and lobby changes within compliance rules. Supplier-level decisions and margin strategy changes require sign-off from leadership.
- Cross-functional operational coordination: You'll work across multiple operational domains including CRM, RG, AML, fraud, payments, customer support, and compliance to ensure configuration alignment and operational consistency.
- Async collaboration: You'll coordinate with marketing, CRM, analytics, and compliance teams primarily through chat. No unnecessary meetings.
- Note: Exact operational cadences and workflows will be defined together once you're onboarded and the AI automation layer is in place. You'll have a say in shaping how this role operates.
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Who You'll Work With
- Leadership — commercial decisions, strategic direction
- Technology — AI tooling, system access, platform integrations
- Analytics — performance analysis, KPI definition, data deep-dives
- Marketing — competitive intelligence, content strategy, promotional calendar
- CRM — bonus strategy, campaign execution coordination
- Legal & Compliance — regulatory guardrails, market-specific requirements
Compensation
- Competitive compensation package
- Health insurance
- Paid learning and growth opportunities
Interview Process
- CV screen + AI literacy assessment — Can you interpret data and follow structured recommendations?
- Systems aptitude test — Navigate a demo back-office, make configuration changes based on a brief
- Scenario exercise — Given competitor data and performance reports, what changes would you recommend?
- Culture fit — Conversation with Co-CEO, CTO, and HR
Why This Role Is Different
Most iGaming companies manually review a fraction of their game catalogue, check competitors when they remember to, and make gut-feel decisions about lobby positioning.
Most operators manage configurations in silos, where different teams and vendors independently control payments, fraud, RG, CRM, bonuses, customer service workflows, and market-specific rules. As operators scale across jurisdictions, this often creates operational fragmentation, inconsistent customer experiences, and governance challenges.
We're building a more centralised, AI-assisted operational model where configuration governance, operational visibility, and market consistency are treated as core operational capabilities.
We're building something different. Our systems monitor every competitor daily, analyse every game in our catalogue, and generate data-driven recommendations with full rationale. Then we execute.
If you're the kind of person who'd rather work with intelligent tools than do repetitive manual work, this is the role.
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