FREMU LIMITED COMPANY LIMITED
Professional Sales Representative
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Coffee Sales Executive – UK & International Markets
Location: Remote, UK-based
Working Hours: 30 hours per week
Industry: Coffee Trading and Wholesale
Salary: £20,000–£25,000 per year, depending on experience
On-Target Earnings: £30,000–£45,000 per year, including commission
Commission: Competitive and uncapped
About Us
We are a UK-based coffee company specialising in premium Robusta and Arabica coffee sourced directly from Tanzania. We supply high-quality coffee to roasters, importers, traders, distributors, and wholesale buyers across the UK and international markets. Our focus is on building reliable, transparent, and long-term relationships throughout the coffee supply chain.
We are currently a small business but as we continue to grow, we are looking for a motivated and commercially driven Coffee Sales Executive to develop new business within the UK while also expanding our customer base across international markets.
Role Overview
As our Coffee Sales Executive, you will be responsible for generating new business and developing customer relationships across both the UK and international markets. You will identify and engage prospective coffee buyers, including roasters, importers, traders, distributors, hospitality suppliers, and wholesalers. You will manage the complete sales process, from researching potential customers and making initial contact through to arranging samples, negotiating commercial terms, and closing orders.
The successful candidate will be comfortable adapting their sales approach to different markets, customer types, and buying requirements. This is a salaried role with a highly competitive and uncapped commission structure, offering strong earning potential for someone who can consistently generate new customers and repeat business.
Key Responsibilities
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- Identify and develop new B2B customers across the UK and agreed international markets.
- Build relationships with coffee roasters, importers, traders, distributors, wholesalers, and hospitality suppliers.
- Promote and sell our Tanzanian Robusta and Arabica coffee.
- Develop the company’s presence within the UK coffee market.
- Identify opportunities for growth across Europe, the Middle East, Asia, Africa, and the Americas.
- Research target markets, potential customers, and new commercial opportunities.
- Contact prospective customers through telephone calls, email, LinkedIn, networking, and industry events.
- Understand the different purchasing requirements of UK and international customers.
- Manage the complete sales cycle, from prospecting and qualification through to negotiation and closing.
- Arrange coffee samples and maintain consistent follow-up with prospective buyers.
- Prepare quotations, product information, and commercial proposals.
- Negotiate pricing, order volumes, payment terms, contracts, and delivery arrangements.
- Work with the wider team to ensure that international trading, shipping, and delivery requirements are understood.
- Maintain an accurate and well-managed sales pipeline.
- Develop existing customer accounts and identify opportunities for repeat sales.
- Provide regular updates on sales activity, market trends, customer feedback, and competitor activity.
- Attend customer meetings, trade events, and industry exhibitions where required.
Ideal Candidate
Essential Requirements
- Previous experience in B2B sales, business development, account management, or international trade.
- Experience managing the full sales cycle, from identifying prospects through to closing sales.
- Confidence selling to customers within both the UK and international markets.
- Strong communication, presentation, and negotiation skills.
- Confidence communicating with business owners, procurement teams, coffee buyers, and senior decision-makers.
- Ability to adapt sales messages and commercial proposals for different markets and customer types.
- Self-motivated, organised, and comfortable working independently.
- Able to manage multiple customer opportunities and maintain consistent follow-up.
- Commercially focused and motivated by achieving sales targets.
- Comfortable working remotely and managing your own schedule.
- Fluent written and spoken English.
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Desirable Experience
- Experience in coffee trading, green coffee sales, or the wider coffee industry.
- An existing network of coffee roasters, importers, traders, wholesalers, or distributors.
- Experience selling within both domestic and export markets.
- Experience within FMCG, agricultural commodities, or wholesale.
- Knowledge of international trade, shipping, Incoterms, and commodity pricing.
What We Offer
- A salary of £20,000–£25,000 per year, depending on experience.
- A 30-hour working week with remote working flexibility.
- Realistic on-target earnings of £30,000–£45,000 per year.
- A competitive and uncapped commission structure.
- Additional earning potential for exceeding sales targets.
- Support with samples, pricing, logistics, and order fulfilment.
- Potential progression into key account management, regional sales, or sales leadership as the business grows.
How to Apply
Please submit your CV together with a brief covering statement outlining your relevant sales experience, knowledge of the coffee or food and beverage industry, and any experience selling to customers within the UK or international markets. Our email is sales@tanzaniacoffeehub.com & website is www.tanzaniacoffeehub.co.uk
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