Amazon
Program Manager – Content Capability , XCM (EU)
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Description
We are seeking a highly focused Program Manager to drive the implementation and adoption of new content capabilities, workflows, and AI-enabled tools across EU Prime & Marketing. This role ensures that new content capabilities don't stay theoretical — they are adopted, used, and scaled across teams and marketplaces.
As part of EU Prime & Marketing’s Content Marketing & AI Enablement team, the role ensures that newly defined content standards, learning systems, and tools are successfully embedded into day-to-day workflows across planning, creative development, delivery and optimization — across multiple EU marketplaces and functions.
The ideal candidate is a natural activator: someone who takes well-defined strategy and makes it land in the real world — with urgency, precision, and the ability to bring people along. They bring strong change management instincts, thrive in high-ambiguity environments, and are relentlessly hands-on.
This is a highly visible role that partners closely with the Head of Content Capabilities, Head of Content Planning, Senior Creative Operations Manager, creative delivery, performance channel owners and measurement teams; helping build a full-funnel content marketing system that delivers measurable business outcomes, through efficient and effective creative solutions.
Key job responsibilities
Capability Implementation & Adoption
Drive rollout and adoption of new content capabilities, including content effectiveness frameworks and AI-enabled workflows. Translate capability designs into clear, actionable workflows and ways of working for partner teams. Ensure consistent usage across teams and markets, identifying and addressing adoption gaps. Lead change management planning and execution for new capability rollouts — including communication, training, and readiness assessment across impacted teams. Manage administration of third-party tools such as licensing, access rights and policy compliance
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Pilot Execution & Scaling
Partner campaign planning and creative teams in execution of lifecycle and full-funnel pilots to test and refine new capabilities. Identify friction points in real workflows and rapidly iterate solutions. Codify learnings into scalable playbooks and implementation patterns that can travel across EU markets.
Cross-Functional Orchestration
Partner closely with Content Operations, Creative Delivery, and Capability/Product leads to embed new ways of working into existing processes. Act as the connective layer across strategy, production, and platform enablement teams. Drive alignment across stakeholders and ensure clarity on roles, responsibilities, and expectations.
Mechanisms & Continuous Improvement
Establish mechanisms to track adoption, usage, and impact of new capabilities. Surface insights and recommendations to continuously improve workflows and tools. Ensure feedback loops are in place between users, capability leads, and the broader Content Capabilities team.
About The Team
We are a new team within EU Marketing & Prime, focused on Content Marketing and AI Enablement. We build and scale content across all marketing channels, lifecycle priorities, and funnel stages — using AI and automation to raise the bar on speed, quality, and impact. This role is the fuel that powers the operational engine of the team: ensuring we deliver efficient and effective work that drives meaningful business outcomes and positively impacts customer experiences. We are designing a content operating system connecting strategy, planning, and execution — and this role ensures that teams are provisioned with the right data and timely moments to make optimal decisions.
Basic Qualifications
Experience in a program management or project management role Experience delivering results for large, cross-functional initiatives/projects Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience in managing and troublshooting network Experience leading complex programs with significant change impact across organizational boundaries Experience translating strategy into operational workflows and processes.
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Preferred Qualifications
Experience defining the workflow within a marketing, production, or creative department or company Familiarity with AI tools, DAM systems, or workflow platforms (e.g., Asana, Workfront). Strong stakeholder management and communication skills.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Company - Amazon EU SARL (UK Branch)
Job ID: A10428326
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