Programmatic Planning Senior Executive

XCM is Amazon’s Cross-Channel Marketing division, delivering all communications for Amazon.com, including large tentpole campaigns such as for Black Friday and Prime Day. OpenDoor is XCM’s media partner everywhere in the world except North America and Latin America. XCM is the largest business division within Amazon, the WPP OpenDoor team supporting them in its biggest growth regions across Europe, India, Australia, Middle East and South East Asia.

RESPONSIBILITIES

• Campaign Management
  • Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
  • Competently create media plans designed to achieve specified KPIs
  • Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process
• Client and Partner Management
  • Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
  • Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
  • Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
  • Working with partners and attending regular platform training to develop programmatic skillset.
• Operational Excellence
  • The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
  • Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
  • Maintain standards and process throughout the end-to-end campaign lifecycle

Skills & Experience

• Passionate about programmatic activation and driving continued excellence.
• Affinity for numbers and with an analytical thought process, keen to drive continued excellence
• Ability to manage their time effectively and of working as part of a group
• Attention to detail and excellent communication skills, written and verbal
• Proactive and self-motivated, always looking to expanding knowledge and capabilities cultures, countries.

QUALIFICATIONS

• Have a good understanding and competence in MS Office – PowerPoint and Excel in particular.
• Understanding of industry standard media research tools
• Understanding of how Activation works in different media channels
• Have an awareness and curiosity about media and marketing industry including trends and challenges or concepts.
• Develops a broad understanding of industry tools, technology, techniques and systems as well as application. E.g TGI, Adintel, Pathmatics
• Can run simple tasks independently and either present to clients direct or package for wider team.

BONUS POINTS

• Demonstrates curiosity by asking questions around communication frameworks, plans, approaches, trends and innovations.
• Demonstrates willingness to input into new projects and ideation sessions.
• Assists in the development of communications frameworks and cross media strategy.
• Supports with data reporting, audience intelligence and production of client facing presentations. E.g QBRs
• Has basic understanding of media channel dynamics and can discuss how each channel might add to the overall plan.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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